With 70% of the world's extreme poor living in rural areas, and improved water access still lacking for close to 768 million people around the world, investing in safe and sustainable drinking water for rural populations is important to our goal of eradicating extreme poverty within our generation.
When compared to urban water supply, rural areas present a different set of challenges:
Often, the cost per capita of constructing water systems is higher in rural than in urban areas, due to a smaller population which is scattered over a large area. This, in turn, leads to high operating costs, to be recovered by fewer users.
Most importantly, there may not always be an obvious institution to take the responsibility of managing and operating the system after construction. This institutional vacuum leads to poor collection of water fees, and ultimately to poor operation and maintenance of the rural water systems.