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June 2015

Sesame Street, World Bank apply behavioral and educational insight to scale up sanitation and hygiene

Stephen Sobhani's picture
Sesame Street’s Global Health Ambassador
Raya and math expert Count von Count at
World Bank HQ. Characters © Sesame
Workshop. All rights reserved. Photo
​© Simone D. McCourtie/World Bank

Stephen Sobhani, Sesame Workshop's Vice President, International, and Junaid Ahmad, World Bank Group Senior Director for Water, wrote a blog for The Huffington Post. Read an excerpt below and continue reading on The Huffington Post.

A bright, green global ambassador for life-saving hygiene habits from Sesame Street -- the world's largest informal educator of children. Unprecedented investments in water and sanitation from the World Bank Group -- the world's largest development financier. What do Sesame Street and the World Bank Group have in common? Far more than you think...