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October 2007

Business and the rules of the game: from rule takers to rule makers?

Over the next two days, Alexis Sampson and Michael Jarvis, both from the World Bank Institute, will be your eyes and ears at the ongoing 12th International Business Forum (IBF) in Washington, DC. Here is their first post:

Goodbye TV ads, hello cell phone messages

Nokia_cell_phoneThe 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries.


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