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Agribusiness

Agriculture 2.0: how the Internet of Things can revolutionize the farming sector

Hyea Won Lee's picture
Nguyen Van Khuyen (right) and To Hoai Thuong (left). Photo: Flore de Preneuf/World Bank
Last year, we showcased how Vietnamese farmers in the Mekong Delta are adapting to climate change. You met two shrimp farmers: Nguyen Van Khuyen, who lost his shrimp production due to an exceptionally dry season that made his pond too salty for raising shrimp, and To Hoai Thuong, who managed to maintain normal production levels by diluting his shrimp pond with fresh water. Now, let’s suppose Nguyen diluted his shrimp pond this year, another year with an extremely dry season. That would be a good start, but there would be other issues to contend with related to practical application. For example, when should he release fresh water and how much? How often should he check the water salinity? And what if he’s out of town?
 
Nguyen’s story illustrates some of the problems global agriculture faces, and how they unfold for farmers on the ground. Rapid population growth, dietary shifts, resource constraints, and climate change are confronting farmers who need to produce more with less. Indeed, the Food and Agriculture Organization (FAO) estimates that global food production will need to rise by 70% to meet the projected demand by 2050. Efficient management and optimized use of farm inputs such as seeds and fertilizer will be essential. However, managing these inputs efficiently is difficult without consistent and precise monitoring. For smallholder farmers, who account for 4/5 of global agricultural production from developing regions, getting the right information would help increase production gains. Unfortunately, many of them still rely on guess work, rather than data, for their farming decisions.
 
This is where agriculture can get a little help from the Internet of Things (IoT)—or internet-enabled communications between everyday objects. Through the IoT, sensors can be deployed wherever you want–on the ground, in water, or in vehicles–to collect data on target inputs such as soil moisture and crop health. The collected data are stored on a server or cloud system wirelessly, and can be easily accessed by farmers via the Internet with tablets and mobile phones. Depending on the context, farmers can choose to manually control connected devices or fully automate processes for any required actions. For example, to water crops, a farmer can deploy soil moisture sensors to automatically kickstart irrigation when the water-stress level reaches a given threshold.

Our food system depends on the right information—how can we deliver?

Diego Arias's picture
Photo: CIF Action/Flickr
For most of us, watching the weather forecast on TV is an ordinary, risk-free and occasionally entertaining activity. The weatherman even makes jokes! But when your income depends on the rain or the temperature, the weather forecast is more than just an informative or entertaining diversion. Information can make or break a farmer’s prospects. Farmers get a sense of the risks they face down the road and plan their planting, harvest, use of inputs like fertilizers and pesticides, crop and livestock activities and market sales around weather reports and other information—on prices, local pests and diseases, changes in credit terms and availability, and changes in regulations, among other things.

The availability and quality of such agriculture risk information is hugely important for farmers, and the potential impact of bad information can be quite costly, leading the farmer to make wrong decisions and eventually lose revenue. Information systems that have unreliable sources and/or poor data processing protocols, produce unreliable results, no matter how complex the data processing model is. In other words, one can have “garbage in – garbage out.” Information is integral to agriculture risk management, not only in the short term to hedge against large adverse events, but also in the medium and long term to adapt to climate change and adopt climate smart agriculture practices. Climate-smart agriculture programs and agriculture risk management policies are toothless unless farmers have reliable information to implement changes on the ground.

Investing in agriculture risk information systems is a cost-effective way of making sure that farmers--and other actors along the food supply chain-- make the right decisions. But agriculture risk information systems in most countries suffer from lack of capacity and funding. Mexico, a country with an important agriculture sector, does not have information on market prices of agriculture products like maize, which is why a new Bank project aims to strengthen their capacity in this area. Mexico is not alone. Argentina solved this same problem recently with World Bank support, creating a market price information system for basic grains.

To farm, or Not to farm? Changing the youth’s mindset is the answer

Mercy Melody Kayodi's picture



Let me answer it this way: If you are a youth, you are damned if you farm, and you will be equally damned if you don’t. Farming as an option is very key to enabling the continuous production of food to meet our consumption demand. We are in an era where we have to attract the young people to join food production, since majority of them think it is dirty work. Interacting with young farmers has only left me understanding that, besides the lack of mechanisation, we lack the best farming practices that would otherwise increase our earnings.

If Eating is “Cool” then Farming must be “Cool” too

Willfred Iyamuremye's picture
If Eating is “Cool” then Farming must be “Cool” too


Most youths’ perception of agriculture and agribusiness reflects the image of a dirty, exhausted poor farmer carrying a rusty hoe on puffy, tired shoulders somewhere on the outskirts of modernity.

Agribusiness trade as a pillar of development: Measurement and patterns

Fabian Mendez Ramos's picture

Agribusiness is en vogue, fostered by a new understanding of the agricultural sector as a major contributor to overall growth and poverty reduction and through its linkages with the manufacturing and services sector.

In order to efficiently link farmers and consumers across countries and regions, quantifying and analyzing agribusiness trade flows is key. But how can we measure international agribusiness trade flows in a systematic way to identify important patterns?

Three misconceptions about women in agribusiness that hold companies back

Nathalie Hoffmann's picture

Debunking common misconceptions about women in agribusiness can unlock business opportunities for the private sector

At the recent World Economic Forum meeting in Davos, global leaders from across the world came together to deliberate on some of the most pressing issues of our time, such as agriculture and food security and greater social inclusion. With the global population projected to rise more than 9 billion by 2050 and the demand for food expected to jump sharply, the need for addressing the challenges of food security assumes greater urgency than before. There is also a growing need to adopt stronger measures to reduce the gender gap—women shouldn’t have to wait 170 years to bridge the divide.

Ahead of the Davos meeting, IFC released a report on agribusiness, Investing in Women along Agribusiness Value Chains, highlighting how companies can increase productivity and efficiency in the agriculture sector by closing economic and social gaps between women and men throughout the value chain, from farm to retail and beyond. The solution to address two of the most pressing challenges—food security and gender parity—isn’t difficult to find, as my research for the report suggests.

Women comprise over 40 percent of the agricultural labor force worldwide and play a major role in agriculture; yet they face a variety of constraints, such as limited access to agricultural inputs, technologies, finance, and networks. As the report shows, an increasing number of companies now recognize that investing in women can help increase companies’ bottom lines—while helping improve the lives of people in rural areas.

Yet, despite the clear business rationale, one wonders why more companies aren’t replicating the efforts of successful companies. The answer probably lies in the prevailing misconceptions about women in agribusiness—despite promising business case testimonials for gender-smart investments from multinational companies such as Mondelēz International and Primark.

Agribusiness companies need support in identifying where and how they can close gender gaps in their value chain. A good start would be to debunk those common misconceptions about women in the sector:

Agribusiness can help to unlock the true potential of Africa

Teodoro De Jesus Xavier Poulson's picture
A woman farmer works fields in the Conde’ community of Morro da Bango, Angola. © Anita Baumann

The challenges faced by small farmers are similar across the developing world – pests, diseases and climate change. Yet in Africa the challenges are even greater. If farmers are to survive at current rates (let alone grow), they need to have access to high-yielding seeds, effective fertilizers and irrigation technologies. These issues threaten the region’s ability to feed itself and make business-growth and export markets especially difficult to reach. Other factors include the rise in global food prices and export subsidies for exporters in the developed economies, which leave African farmers struggling to price competitively.

Reflections on Investment Prospects for Countries Facing Fragility and Conflict

Kyoo-Won Oh's picture

Facilitating investments into Fragile and Conflict-Affected States (FCS) is one of the most important strategic pillars in MIGA’s Strategy. In an effort to further expand MIGA’s support in FCS countries, I recently visited Burundi, South Sudan, and Afghanistan and met with investors, government agencies, and donors. Although the investment climate varies in these FCS countries, I observed the following four common threads during my visit.

First, despite the deteriorating security situations, there are still investors seeking business opportunities in FCS countries, as long as the expected return on investment is sufficiently high to cover a required level of return plus risk premium.[1] When it comes to the investors actively operating in FCS countries, their concerns appeared to be more focused on unexpected and arbitrary changes in government policies against their investments, rather than the security issue itself. Most aspects of the government-related procedures are risks beyond the control of investors, for example, renewal of licenses and permits, taxation, and various contracts signed with the government. Investors usually go through several political cycles during their investment horizon. An approval from the current government does not guarantee the same approval would be obtained from the succeeding government. A foreign investor I met in Afghanistan cemented this notion by telling me that “when we made a decision to invest in Afghanistan, we were already well-aware of the security issue in the country. For us, the security was a foreseeable risk that could be mitigated to some extent, if not entirely avoidable. We can take care of security risks as well as commercial risks; but what concerned us the most was the risks related to uncertainties in the government’s regulation and policy.”
 

Juba, South Sudan
Juba, South Sudan

​To find solutions for rural women, ask the right questions

Victoria Stanley's picture

Today is International Women’s Day--though personally I think women deserve to be celebrated more than one day a year!

My colleagues and I who work at the Bank on enabling equity in agriculture celebrate women every day and recognize their contributions to their families, communities and countries.  We wanted to use this global celebration to update you on some of the things we’ve learned from our work to make women’s lives better.

Women have a big need for reliable and timely access to technical and market information: We believe that information and communication technologies (ICT) have the potential to completely change rural women’s lives, especially women farmers who often have less access to information compared to male farmers. Our recently completed study , which looked at practical ways to integrate ICTs into agriculture projects in Zambia and Kenya, found that rural and agricultural women have a lot to gain from access to ICTs. However we know that the use of ICTs to help women farmers depends on a number of factors, such as literacy, infrastructure and cost. Among the things we learned: ICT can enhance and expand the impact of  programs for rural women; it is essential to listen and learn through focus groups and other research approaches to understand women’s specific information needs that can be met by ICT; and women often learn better from other women. This study is the first step in a growing program to understand how we can best support women farmers with ICT.


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