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Campaign Art

Campaign Art: Soap that helps early detection of cancer

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

If you think about your community (family, friends, colleagues, etc), you probably know someone who has or has had breast cancer. According to the World Cancer Research Fund International, in 2012, breast cancer was the second most common cancer, with about 1.7 million new cases registered.
 
The good news, if any, is that breast cancer has a very high survival rates (of over 90%) when detected and treated at an early stage. A good way to detect cancer early is to perform routine self-exams to search for any lumps or changes in the breast area. A recommended time to do these self-exams is when we are naked and alone – and these conditions are met when we are in the shower.

To incentivize self-exams amongst the local population in Puerto Rico, HIMA San Pablo – a network of hospitals – came up with this public health awareness campaign. They distributed soap with a reminder carved in each soap bar and with waterproof instructions to correctly perform self-examinations in the shower.
 
The Life Soap

Campaign art: Is slavery woven into your clothing?

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

The textile industry, in particular the manufacturing of apparel, has long been a key industry in South Asia.  It provides those with relatively low skills with job opportunities. It also has a unique ability to attract female workers; women’s share of total apparel employment is much higher than in other industries in nearly every country in the region. In recent years, Bangladesh, India, Pakistan, and Sri Lanka have made substantial investments in world apparel trade. In 2012, for example, apparel represented 83% of Bangladeshi exports and 45% of Sri Lankan exports.

Nevertheless, the apparel industry in many locations is burdened with poor working conditions and hazardous, degrading policies that damage the environment.  The harsh conditions that many workers in the developing countries must face have been qualified as “slave labour” by The European Parliament.

The Behind the Seams initiative is a new campaign dedicated to improving the conditions of workers in the international fashion industry and to raising awareness about the environmental impact of the industry. Because bad conditions throughout the production of clothing has a greater impact than just the factory. They started with a clear idea: transparency is the first step to transform the industry. There should be no mystery as to who is making your clothes, and all aspects and impacts of a brand’s supply chain should be known and regulated.
 
There should be no mystery
Source: Behind the Seams

Campaign Art: Press Freedom

Davinia Levy's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Tuesday, May 3 is World Press Freedom Day. This day, which marks the anniversary of the Declaration of Windhoek, was established by the UN General Assembly in 1993. Since then, 3 May is celebrated worldwide as World Press Freedom Day.

This international day gives us an opportunity to assess the state of press freedom throughout the world. Since 2002, the organization Reporters without Borders (or RSF for its acronym in French), keeps and updates the World Press Freedom Index, which ranks 180 countries according to the level of freedom available to journalists. In the 2016 index, northern-European countries take the top 3 spots for highest freedom. You can see each country’s detailed score and full report by clicking on the country’s name. In aggregate terms, according to RSF, there has been a “deep and disturbing” decline in media freedom globally and regionally.

To highlight the connection between increased global attacks to journalists, while at the same time represent the power of information and free press, the association of Canadian Journalist for Free Expression created in 2014 the following posters.

          

Campaign Art: How Do You See Me?

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

The first ever World report on disability, produced jointly by World Health Organization and the World Bank in 2011, estimates that more than a billion people in the world today experience disability. In his foreword to the report, Professor Stephen Hawking wrote: “Disability need not be an obstacle to success.”

Despite Professor Hawking’s powerful words and individual example of success with a very debilitating disability, the report acknowledges that people with disabilities have generally poorer health, lower education achievements, fewer economic opportunities and higher rates of poverty than people without disabilities. This is largely due to the lack of services available to them and the many obstacles they face in their everyday lives, including prejudice and stigma from society.

When it comes to intellectual disabilities, persons afflicted with these conditions are more disadvantaged in many settings than those who experience physical or sensory impairments, according to the report. Particularly, people with Down syndrome suffer great discrimination and misunderstanding from the general public. And it is not a small group. According to the World Health Organization, the estimated incidence of Down syndrome is between 1 in 1,000 to 1 in 1,100 live births worldwide. 

In order to break stigma and barriers regarding this mental disability, an annual awareness day was established. March 21, 2016, was World Down Syndrome Day. In honor of this day, the advertisement agency Saatchi & Saatchi produced this powerful campaign on social perception of Down syndrome.
 
How Do You See Me?

Source: Saatchi & Saatchi
 

Campaign Art: Raising the Volume to Fight Tuberculosis

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Tuberculosis is the #1 infectious disease killer in the world.  It kills more people annually than HIV/AIDS. Tuberculosis (TB) is caused by bacteria that most often affect the lungs. TB is spread from person to person through the air (coughing, sneezing, etc). Each year, almost 10 million people develop TB, at least 1 million of which are children.

Tuberculosis is curable and preventable. However, since it’s most affected areas are in developing countries, international assistance and action is critical to help control, contain and eliminate this disease.  To raise awareness about TB, especially its effect on children, the campaign “Louder than TB” produced this short - yet hard to watch - video:
 
Louder than TB

Source: TB Alliance
 

Campaign Art: Using the hot road to cook a meal

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

As per NASA’s definition, global warming is “the unusually rapid increase in Earth’s average surface temperature over the past century primarily due to the greenhouse gases released as people burn fossil fuels.” This increase in temperature has grown exponentially in recent times. According to a World Bank report, warming of close to 1.5°C above pre-industrial times is already locked into Earth’s atmospheric system by past and predicted greenhouse gas emissions.

This rise in temperatures is most notable in cities due to the so-called “urban heat island” effect. This is caused by the concentration of people, vehicles, buildings and machinery, all of which generate heat. However, the biggest contributor to the urban heat island effect is the replacement of plants by concrete, according to the Smithsonian’s article.

Deforestation and increased pollution have caused Paraguay’s capital Asunción to be recognized as the hottest city in the world. World Wildlife Fund had an interesting idea to raise awareness amongst Paraguayans about the dangerous effects of global warming. With a local chef, they organized an outdoor restaurant with a “Global Warming menu” cooked directly on the hot asphalt of the street.
 
WWF Global Warming Menu

Campaign Art: Idols that protect their worshipers, and the ocean

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

During the Ganesh Festival in India, tons of idols representing the elephant-headed god are immersed in the ocean. The paint and other elements used for the making of these idols get blended in the water and pollute and kill the marine life of the bay.

SPROUTS Environment Trust, an environmental NGO in India came up with a very original solution to this problem and their initiative took off:
 
#GodSaveTheOcean

Campaign Art: The salt you can see

Davinia Levy's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Salt overuse is a big global health problem. The World Health Organization alerts that most people in the world consume too much sodium. Eating too much salt increases your blood pressure, and high blood pressure is a major risk for heart disease and stroke. Based on WHO data, raised blood pressure is estimated to cause 7.5 million deaths, about 12.8% of the total of all deaths worldwide.

The WHO Guideline on sodium consumption indicates that each adult should consume less than 5 grams of salt per day. According to the video below, Argentinians consume about 15 grams of salt per day. That would be three times above the maximum daily dose recommended by the WHO Guideline.

That’s why in Argentina, the Favaloro Foundation took a unique and colorful approach to help its fellow citizens use less salt in their meals.

Fundación Favaloro - The salt you can see

Source of the video: Grey Argentina

Campaign Art: Can we save the Ocean?

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Our oceans are in deep trouble. Uncontrolled pollution and overfishing have brought the state of many of our seas and oceans to an unprecedentedly precarious situation.

In recent years, multiple campaigns have sparked to raise awareness of this situation and motivate people and governments to take action. For example, the Ocean Health Index measures ocean health across the regions in the World. One of these campaigns is One World One Ocean. Based in California, United States, this organization produces films, infographics, short videos and other media products to raise awareness of ocean degradation and to spark a global movement to protect the seas.

The video “Why the Ocean?” by One World One Ocean provides interesting and alarming data on the oceans’ situation and encourages everyone, everywhere to take action.
 
Why the Ocean?

Campaign art: Sounds of life in the forest

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Satellites have been sending us all images of planet earth for decades. For many, photographs of earth at night are particularly enchanting as the cameras can detect natural and man-made light, showing everything from the night-time glow of the Sahara Desert to the light of a single village on an island in the Pacific Ocean. Through these photos, the bright lights of cities shine through the night sky, revealing where life is vibrant and populations are dense… and where it is not.  

However, a new video from POL, an agency in Oslo Norway, and the Rainforest Foundation reminds us how wrong that view is: It is not cities that house the most life, but forests.

Forests are widely known as the world’s largest source of biodiversity.  They are complex ecosystems that affect almost every species on the planet.  More than two thirds of the world's plant species and more than half of the world's animals are found in the tropical rainforests, according to California Institute of Technology. Furthermore, as the Food and Agriculture Organization of the United Nations stated in the 2014 State of the World’s Forests report, forests also contribute significantly to food security and energy production for millions of people.  

Together, the Rainforest Foundation and POL went to the Amazon to document life there in terms of sound. They made continuous night-time recordings that 'illuminate' and show the life in the rainforest.
 

Sounds of life



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