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Celebrity Causes

Pick Your Celebrity!

Anne-Katrin Arnold's picture

You know those pictures of Angelina Jolie hugging a starving child in Chad? Elton John singing at AIDS fundraisers? Bono being everywhere all over Africa in campaigns against poverty? There is a very good reason why celebrities lend their names and faces to development causes: it works. By the sheer force of their fame they draw attention to issues that would normally not be on our radar screen and they are able to mobilize parts of the population that does not always have access to information about development issues. So all you need to do is put a famous face on your cause and you’re set for success – increased awareness, increased attention, increased funding, and sometimes even behavior change? It’s not quite as easy as this. Picking the right celebrity is important, or the whole thing can backfire. Here are a few dos and don’ts when involving celebrities in a cause.