In this podcast, Richard Hull says that real social innovation needs empathy and understanding of the people and context upon which we want to make a difference. Richard is the Director of the Master’s Program in Social Entrepreneurship at Goldsmiths in the University of London. One of the things that I found most interesting about his program is the motto of thinking of social entrepreneurship “outside of the box”, which Richard explains during the podcast.
He describes the strong connection that exists between creativity, which is the foundation of the program, and social entrepreneurship. Particularly, even though there’s a lot of innovation, creativity, and technology that is very visible, he says that there’s a lot of work going on quietly in the background, and it is important to understand its lessons, too.
Richard talks about the example of participatory market development approaches, where the design of innovation revolves around the poorest and most marginalized people. He mentions how some western technologies are dumped in developed markets, becoming totally inappropriate. Richard highlights that it is fundamental to create the innovations with the people who are going to end up using them, rather than imposing on them.