Today, or so the conventional wisdom goes, if you have a compelling issue and a laptop, you can influence people and win hearts and minds in the process. Hence the rise of online advocates, such as Change.org, who run campaigns for groups like Amnesty International for a fee. See the related article in the Washington Post. In Change.org’s case, the general public can create online petitions for free and get help and visibility for their campaigns.
Change.org was originally conceived as a nonprofit, but now it and other companies with a social purpose, e.g., Patagonia Inc., are part of a new and emerging group of “benefit corporations.” What are these corporations and how will they affect us in the future?