By the time the EVOKE adventure ended 19,324 people from over 150 countries registered to play, far exceeding expectations. Players submitted over 23,500 blog posts (about 335 each day), 4,700 photos and over 1,500 videos. The site received over 178,000 unique visitors and 2,345,000 page views with time per visit averaging over eight minutes. For the month of March EVOKE generated just under 10% of what the World Bank’s entire external website generated with regard to page views (1.1 million versus 12.1 million). Phenomenal numbers. Below is our original pyramid of participation and our actual numbers for EVOKE. Across the board EVOKE exceeded our expectations.
I’ve been having some interesting conversations with some of our favorite people like Mari Kuraishi, Jim Koch and Marla Capozzi, about a topic we don’t probe much in development: what we do with an innovative project fails.
In Silicon Valley, as Mari and Marla reminded me lately, you earn your spurs trying and failing. It is almost easier to get funding if you have failed a few times. Venture capital firms assume you learned some valuable things in the process. It’s a credential. But in development? Failing with a donor’s money? Even when you said you were piloting something or trying something new? Surely you failed because you didn’t get the job done, weren’t smart enough, or ran into politics.