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Smartly Tapping Global Markets: A Driver for the Rise of the South

Cara Santos Pianesi's picture
What is this? Read on to find out.

Riddle us this. In what country are...
  • 450 million ceiling fans already in use, 40 million new ones sold every year?
  • 350 million fluorescent tube lights already in use, 10 million new sold every year?
  • 30 million air conditioners already in use, three million new sold every year?
If you guessed India, you are right.

With a population of about 1.2 billion, India is one of the largest consumer markets in the world. So it’s no surprise that household appliances account for several gigawatts of electricity usage across the country. As India’s middle class grows and people move from villages to towns and cities, electricity usage is only increasing. In fact, hundreds of millions of electric appliances will be added over the next few decades. This poses a serious challenge for India’s energy security since there already are electricity supply shortages, which often lead to chronic outages and blackouts. The surge in household appliances is also a climate change challenge—India, the world’s third-largest CO2 emitter, is predicted to continue increasing its greenhouse gas emissions at least until 2030.

But India is turning this challenge into an opportunity by tapping into energy efficiency solutions, a relatively new area with already a few major successes. Considered globally as the “first fuel,” energy efficiency is rising to the forefront of India’s quest for innovative solutions to provide 24/7 reliable and affordable electricity for all.

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Stories
Interactive: Mapping the World's Friendships

“Technology bridges distance and borders. Individuals today can keep in touch with their friends and family in completely new ways — regardless of where they live. We explored these international connections through Facebook and found some trends — some predictable, some wholly unexpected, and some still inexplicable.

Who can explain the strong link between the Democratic Republic of Congo, one of the poorest countries in the heart of Africa, and Ecuador? The reason the Central African Republic might be good friends with Kazakhstan is likewise mysterious to us.”  READ MORE