What’s the best way to advertise healthcare options to young people in the United States? Have the President make fun of himself for a BuzzFeed video, of course.
U.S. President Barack Obama’s flagship initiative, the Affordable Care Act (Obamacare), increases the quality and affordability of health insurance by expanding public and private insurance coverage. Each year, the insurance market is opened up for a few months so people can sign up for coverage or change the coverage selections they previously made. With time running out in this year’s enrollment period, Obama turned to BuzzFeed to help spread the word.
The result was a 2-minute video titled “Things Everyone Does But Doesn’t Talk About,” in which the President uses a selfie stick in the White House library, makes funny faces in the mirror, and practices lines from a speech. “February 15th. February 15th,” he repeats, adding, “in many cases you can get health insurance for less than $100 a month. Just go to Healthcare.gov.”