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Knowledge Products

#7 from 2012: Knowledge Management is Not Mere Dissemination

Our Top Ten Blog Posts by Readership in 2012

Originally published on April 3, 2012
 

Knowledge, or the lack of, is often associated with the success or failure of development initiatives. For decades, communication’s main role was to fill the knowledge gap between what audiences knew and what they needed to know, with the assumption that this would induce change. We now know that this is seldom the case. In the modernization paradigm, media were expected to provide needed knowledge through messages that could fill knowledge gaps, build modern attitudes, and eventually shape behaviours. After years of under-delivering on their promises, development managers and decision-makers are increasingly realizing that it is not enough to have sound technical solutions and disseminate information in order to have audiences adopt the innovations.

A Sea Change for World Bank Publishing

Carlos Rossel's picture

On April 10th the World Bank announced that it is adopting an open access (OA) policy that requires that all research and knowledge products written by staff, and the associated datasets that underpin the research, be deposited in an open access repository and that these works be released under a Creative Commons (CC) license. Also on this date the Bank launched the new open access repository, the Open Knowledge Repository (OKR). This represents a sea change in the Bank’s approach to publishing, builds on the Open Data initiative and the Access to Information policy implemented in 2010, and is another cornerstone in the Bank’s move toward ever-greater openness and its focus on results and accountability.