Afghanistan’s Bamyan province is best known for its ancient statues of Buddha, destroyed 15 years ago by the Taliban government. Today, its relative security and freezing winters are aiding the growth of a fledgling skiing industry. Mukhtar Yadgar explains how a radio station is helping local people discuss its potential for growth.
A five minute drive from the site where the ancient Buddhas of Bamyan once stood, a radio mast sprouts from the ground. It belongs to Radio Bamyan, a local radio station in one of Afghanistan’s most mountainous regions. It’s summer now and wisps of brown dust rise up with the heat, yet in the winter months, Radio Bamyan’s roof is covered with snow.
Bamyan’s frosty winter weather, steep slopes and relative security have popularised skiing in the province. However, there are no ski-lifts, no chalets and certainly no après-ski. In the absence of sporting infrastructure, it was recently announced that two skiers from Bamyan will be representing Afghanistan at the 2018 Pyeongchang Winter Olympics in South Korea.
Bamyan is also the venue for the annual Afghan Ski Challenge – which counts ‘no weapons allowed’ amongst its rules. Yet despite these successes suggesting a potential new ski-tourism destination, most of the local population, a relatively poor community, has had little opportunity to discuss what the growth of the skiing industry would mean for them.
In a previous job, I was asked to organize media training for senior technocrats in international development who would, in the course of their jobs, have to face the media from time to time to answers questions about their areas of responsibility. As I set about doing a learning needs assessment and organizing the training, I noticed a dynamic I had not reflected on before.