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Public Awareness

Integrity Idol: How a reality TV show is changing minds about public service

Roxanne Bauer's picture
In an age when celebrity culture and corruption appear to be omnipresent, it’s quite refreshing to be reminded that there are good people doing good work day in and day out.  These people work in our school systems, hospitals, charities, and as part of government bureaucracy.  Yes, bureaucracy.   

As Blair Glencorse states, “bureaucrats and civil servants can serve citizens in the way that they are supposed to.”  With this in mind, the organization he founded, Accountability Lab, created Integrity Idol, a global campaign run by citizens in search for honest government officials. It aims to “highlight the good people in the system” as way to establish a culture and expectation of honesty and personal responsibility in government postings. Integrity Idol began in Nepal in 2014, spread to Liberia in 2015, and now includes Pakistan and Mali.

The process of selecting an Integrity Idol is participatory from beginning to end. Local teams of volunteers travel across their countries gathering nominations from citizens, hosting public forums and generating discussion on the need for public officials with integrity. From the long list nominees, five are selected in each country with the help of independent panels of experts. These finalists are then filmed and their episodes are shown on national television and played on the radio for a week, and citizens can vote for their favorites through SMS short-codes and on the website. The winner in each country is crowned in a national ceremony in the capital.

Here, Glencorse discusses Integrity Idol back in 2014, when the program was just getting started in Nepal.  Nominations are now open in Pakistan, Nepal, and Mali. To nominate a candidate in one of these countries visit
Integrity Idol: How a reality TV show is changing minds about public service

The Earth is Dying, So What?

Darshana Patel's picture

Public awareness campaigns about climate change can be real downers. This one was too scary for children and was eventually pulled off the air. This one scared even the adults and was pulled off the air within hours of its release.

Doom and gloom scenarios seem to be the dominant theme in most of these campaigns. But are they working? According to Futerra’s Sell the Sizzle, these campaigns completely miss the target with this type of negative messaging.  While it is true that climate change is aggravating problems like mass migration, overcrowded cities, and food shortages, our message need not be about Armageddon. We are trying to sell a version of climate change hell when we should be selling a low-carbon heaven, argues Futerra