Nearly a week ago, we began the second World Bank-Annenberg Executive Course in Communication and Governance Reform, which is being hosted at the University of Southern California. The last few days have been filled with interactive courses and engaging discussions between top notch researchers, communication practitioners, and program participants from Uganda, Yemen, Serbia, Zambia, Morocco, and Pakistan, among other countries. The participants of this year's program have all come together to pursue a similar goal: develop core competencies essential for the successful implementation of governance objectives, even in the most difficult reform environment.
This endeavor was launched a year ago with an inaugural course in July 2011 in Washington, DC through the partnership of the World Bank’s External Affairs Operational Communication division, the World Bank Institute’s Governance Practice, the Annenberg School for Communication and Journalism at the University of Southern California and the Annenberg School of Communication at the University of Pennsylvania. In the last year, these partners have focused on creating the 2012 Summer Institute, which continues to develop networks of specially trained communication practitioners that can provide effective implementation support to reform leaders and change agents.