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road traffic accidents

Campaign Art: One bad decision on the road can be fatal

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

Most of us are familiar with the “hot seat”, a game in which an individual is asked a series of questions in rapid-fire with limited time to respond.  The game tries to get the person being quizzed to answer without thinking too much so his/her responses are more candid. But what if the answers are a matter of life or death? What if the choices we make decide our future?

This is the message of Transport for London: life is made up of a series of small decisions, and one bad decision one on the road can be fatal. 

According to the World Health Organization, around 1.25 million people worldwide die each year as a result of road traffic crashes. Distracted driving is a common cause for traffic accidents, with mobile phones becoming increasingly more problematic. Indeed, drivers using a mobile phone are approximately 4 times more likely to be involved in a crash than drivers who are not. Texting or calling while driving leaders to slower reaction times— notably in braking reaction— impaired ability to keep in the correct lane, and shorter following distances.  
Transport for London: One Risk is Too Many

Campaign Art: Every day, 500 kids don't make it. But you can save them.

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

According to World Health Organization figures, 500 children are killed each day in road crashes globally.  In fact, road traffic injury ranks among the top four causes of death for all children over the age of five years.  To raise awareness of this deadly reality, Jean Todt, President of the Fédération Internationale de l’Automobile (FIA), the international motoring federation, and Special Envoy of the UN Secretary General for Road Safety, turned to world renowned film director Luc Besson to deliver a potent message: children face incredible danger when crossing the road!

‘Save Kids Lives’, shows children in the townships of South Africa and in central Paris, France walking to and from school to show that the risks children face are almost universally shared, whether they are due to a lack of safe infrastructure or as a result of heavy traffic. The film is shocking, and may contain images some people find disturbing. But that’s exactly the point, according to Todt, who believes that it will help focus attention on making roads safe for children everywhere.

The film was launched the first week in October to coincide with International Walk to School Day and to support #SaveKidsLives, a UN initiative that calls for action to stop the growing number of road deaths worldwide and for decision makers to prioritize children’s safety.
VIDEO: Save Kids Lives

Colombia says "Yipi" for public transit

Leonardo Canon Rubiano's picture
As many Colombian cities struggle to keep public transit ridership levels, one city is innovating using technology, gender-sensitive employment, and ideas from Asia to curb the “mototaxiing revolution” and restore ridership loss.
Moto-taxis in Sincelejo, Colombia. Photos: Leonardo Canon

An increasing “motorbike revolution” – represented by spectacular increase in motorbike motorization and reliance on door-to-door motorized services – has changed the rules of the game and cannot be obviated in transport systems.

Flicking through the Uber website, we found that the company used to offer an “UberMoto” service in Paris from 2012 to 2013. Meanwhile, on the other side of the Atlantic, the local Colombian newspaper headlines discuss the legislation forbidding male passengers on motorcycles in a number of cities in an effort to curb moto-taxis.

The impact of motorbikes cannot be ignored. Purchase of motorbikes and operation of moto-taxis have been identified as key drivers for a modal shift from public transit to private vehicles in many places around the world, including Colombia. The nationwide phenomenon of moto-taxis has revolutionized mobility in small and medium-size Colombian cities, and has become a source of income for many.

Want dramatic road safety results? Look to South Korea.

Nak Moon Sung's picture
When looking to improve road safety for children around the world, it is clear that the experience of South Korea has valuable lessons to offer.

To start, the numbers speak for themselves. In 1992, 1,566 kids (14 years old and under) were killed in road crashes in South Korea. By 2014, children deaths dramatically decreased to only 53, the equivalent of an almost 97 percent reduction over that period of time. No other country that we know of has experienced such a remarkable reduction in only 22 years.
Decreasing road fatalities in South Korea, 1990-2015

What made this achievement possible?

Although there isn't a single answer, the evidence shows that comprehensive policies played a crucial role in reducing children deaths due to road and traffic injuries.

On roads everywhere, we are calling for greater protection for our children

Zoleka Mandela's picture
Zoleka Mandela speaks at a Road
Safety Week event at the World
Bank on Monday, May 4.
It is unacceptable that around the world, the number one threat that our children and young people face is road traffic injury.

Too often, the world overlooks this issue. But four years ago, for one moment, the world did not ignore a tragedy on the road. My family was thrust into the spotlight when we suffered the loss of my precious daughter, Zenani.

For a brief moment, barely a day, the world’s attention was on my family during our nightmare. Yet too often, when young lives are lost on the roads, the world turns a blind eye.

As I stand here today, right now in my thoughts are the 500 families who have suffered the loss of a child in just the last 24 hours. Those feeling the same suffocating pain as my own family has done. Parents losing that which they hold most precious. The world will barely notice this suffering. And worse, there will be no action to prevent the 500 tragedies of tomorrow, and each day after that.

I’m speaking today because I want to say that we can no longer sit here and ignore this crisis. Collectively we are failing. And we are being failed by our leaders. We must change this. We must demand action.

With the Save Kids Lives campaign that we have launched for UN Global Road Safety Week, we have witnessed a movement growing around the world. Families, communities and civil society joining together demanding greater protection on the roads, particularly for their children.

A simple technology with great impact on road safety

Nak Moon Sung's picture
Most of us have probably heard about black boxes, particularly when they relate to airplane crashes. But what about black boxes for cars?

Originally, black boxes in airplanes perform routine gathering and storing of data on all airplane operations during fly time. In the event of a specific accident or crash, the log data can be analyzed to determine or clarify the causes of an incident.
An example of black box

A black box for cars is a video recording device with an acceleration sensor and a GPS receiver module. It can record any situation happening in front of a vehicle and store the information in the form of digital images into a built-in memory card. A vehicle’s black box is not a newly developed technology, but an application of existing video-recording technologies for the purpose of increasing road safety. This simple technology also has played a crucial role in solving or clarifying causes related to traffic crashes. Above all, the black box for vehicles has resulted in a decrease of traffic crashes, thus saving lives.

In South Korea, for example, taxi drivers first installed vehicles’ black boxes back in 2008. Since then, vehicle black boxes have been rapidly adopted by taxis throughout the country, under the sponsorship of local governments and insurance companies.

Road crashes have more impact on poverty than you probably thought

Nak Moon Sung's picture
Road crashes are becoming a global health crisis and, as such, require comprehensive measures to prevent them, including a better understanding of the social impacts of road-related deaths and injuries.

Several indicators aim to illustrate the impact of traffic crashes. The most common ones are the number of fatalities and injuries.  Globally some 1.3 million people die on the road every year and up to 50 million suffer injuries. And overall economic costs of road crashes range from 2-5 percent of GDP in many countries. These economic costs provide a basis for transport safety improvement projects such as hazard location treatments, road audits, school zones and other preventive measures.

It is important, however, to turn our eyes on the impact of road crashes at the household level.  The impact on a family in losing a loved one is enormous, both in terms of emotional trauma and/or loss of income or caused disability, especially when many poor countries do not have strong enough safety nets for victims of road crashes. The impact of road crashes is less understood, and lack of strong data or evidence on these is a challenge in many countries.

If a member of a family is involved in a road crash, what kind of changes are likely to occur in that particular family? If the head of household or breadwinner is killed or severely injured, the impact to that household can be devastating. There are scarcely plausible surveys that show the effects of road crashes on households because it is presumably difficult to trace victims of road crashes.

Want Healthy, Thriving Cities? Tackle Traffic Safety First

Jose Luis Irigoyen's picture

Every year, more than 1.2 million people die in traffic crashes worldwide, equivalent to nearly eight Boeing 747 plane crashes every day. As developing economies grow and private car ownership becomes more mainstream, the number of associated crashes and fatalities will continue to rise.
The challenge of traffic safety often flies under the radar in cities, where the social and economic challenges of accommodating growing populations take precedent. Without meaningful change, however, the World Health Organization (WHO) projects that traffic crashes could become the fifth leading cause of premature death worldwide by 2030. This takes a particular toll on cities, which are already home nearly half of global traffic fatalities. City leaders must prioritize traffic safety measures to ensure that their citizens have safe, healthy and economically prosperous cities to call home.
With Urban Growth Comes Traffic Safety Challenges
While there are a number of factors that contribute to traffic crashes, two of the primary challenges are rising motorization trends in cities worldwide and the issue of road equity: the most vulnerable road users, including pedestrians and cyclists, are most impacted by traffic crashes. On top of that, these users, typically lower-income, don’t always have the power or capacity to create the necessary changes.
The number of privately owned cars on the road hit the one billion mark for the first time in 2010. If we continue business-as-usual, that number will reach an estimated 2.5 billion cars by 2050. All of these new cars will lead to an increase in traffic congestion in cities worldwide, increasing the probability of traffic crashes and resulting fatalities.

A Major Shift to Save India’s Precious Lives

Karla Gonzalez Carvajal's picture
Follow the author on Twitter: @KGonzalezCar
Traffic fatalities are one of the world’s leading causes of preventable deaths. If the numbers stay at current growth rates, traffic fatalities will become the world’s fifth-leading cause of death by 2030. Both the World Health Organization (WHO) and the United Nations (UN) have recognized road traffic injuries as a major global public health problem, with economic consequences that could affect the sustainable development of countries and hinder progress towards reducing extreme poverty and boosting prosperity.
In India, for example, almost 400 people are killed on roads every day. This is the equivalent of a jumbo jet plane crash but, unfortunately, road deaths don’t make headlines quite the same way. And there is no shortage of alarming examples regarding India’s road safety challenges, including:
  • India’s national highways are especially dangerous, accounting for only two percent of the country’s total road network, but more than 30 percent of road-related deaths and injuries.
  • Pedestrian fatalities are a large proportion of accidents. In New Delhi, for example, pedestrian fatalities account for 45-51 percent of all road traffic deaths.
  • Road traffic crashes in India cost the country an estimated annual GDP loss of three percent. (WHO estimates)
The good news is that India has taken the issue of road safety as a priority, thus shifting and adding resources to their national road safety agenda.

Toward safer roads in Brazil - A partnership between the World Bank and the State of São Paulo on Road Safety

Eric Lancelot's picture
According to WHO data, road transport kills about 1.3 million people each year, turning into the 8th leading cause of death worldwide. Although road deaths are a global epidemic, Latin America has been hit particularly hard by the road safety crisis: the region accounts for a tenth of traffic fatalities and 6 million serious injuries every year, although it is home to only 6.9% of the world’s population.

Within that regional context, Brazil, often on the frontline and seen as an example by many on the development agenda, lags behind in road safety, especially when compared to nations with similar socioeconomic characteristics. Recently, the federal and state governments have started to take concrete action in an effort to stop the carnage on their roads, and a recent seminar on road safety in Sao Paulo gives some reasons to believe that Brazil is indeed moving in the right direction.