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Weekly wire: The global forum

Roxanne Bauer's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]
What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.
World Bank’s ‘Global Dataset’ Offers New Way for Comparing Countries’ Educational Performance
Market Brief Ed Week
For years, efforts to explore and compare the educational performance of impoverished countries–and by implication, their economic potential–have been stymied by a lack of useful data. An ambitious new analysis by the World Bank aims to change that. A “global dataset” unveiled by the international development organization uses statistical methods to put the results of much-publicized international tests like the PISA and TIMSS–which many poor nations do not take part in–on a comparable scale as regional exams commonly used by developing countries. The result is a new method for comparing the test performance of rich and poor nations that World Bank researchers say hasn’t been accomplished before.

5 social media and digital trends in development to watch for in 2018

Zubedah Robinson's picture

As the world continues to face serious development challenges, approaches to address these challenges will also have to become more innovative. We looked at some of the top digital trends which organizations in the global development space are leveraging to reach and activate their audiences, and here are the top 5 we are likely to see more of, this year.

#5 from 2017: The role of social media in development

Rosie Parkyn's picture
Our Top Ten blog posts by readership in 2017. This post was originally posted on May 1, 2017.
Why should development organisations care about social media? Rosie Parkyn looks at social media’s potential to enhance development outcomes in the Global South and how this stacks up against the evidence.  
At BBC Media Action, we take our content to people wherever they are, be that a refugee reception centre in Lebanona homestead in rural Ethiopia or their Facebook feed. Our work as a media organisation makes the biggest difference when we succeed in getting people talking, whether face-to-face or across virtual networks. Social media enables such discussion, broadening it beyond geographically defined communities and existing editorial agendas, and at a scale hitherto unimaginable.
As a development organisation that predominantly produces mass media outputs, social platforms allow us to see how people respond to our content and debate the issues we raise in our programmes. We can observe and interact with audiences in a way that isn’t possible with legacy media like newspapers and TV.
It’s true that many of our most important audiences in the Global South are yet to gain access to social media. Nonetheless, its role and influence within the information ecosystems we work in will only grow and its ability to support positive development outcomes demands exploration.

2017 in Review: Look at the posts you engaged with the most on social media

Zubedah Robinson's picture

2018 is here, and we hope your new year is off to a positive start! Thank you for being a part of the global movement to help end poverty. For every like, share, “heart”, retweet, you name it, thanks for engaging with our content!

Every year brings new highlights, challenges, and priorities, and 2017 was no different. Here is a look at some of the content you engaged with the most on social media in the past year:


No one should be driven into bankruptcy simply because they have to pay for healthcare for themselves or their loved ones. So unsurprisingly, you showed strong  support for #HealthforAll during the Universal Health Coverage Forum in December.

We were also very impressed to see how strongly you feel about preserving our planet. During last month’s One Planet Summit, several of you replied to the news of the World Bank’s announcement on phasing out financing of oil and gas exploration, with positivity. For example @RalienBekkers said: “Great, everyone should follow”:
Do you believe that no country can attain its full potential without the equal participation of both women and men in the country’s economy? Many of you agreed that women shouldn’t be restricted from doing some jobs, just because they are women:

Weekly wire: The global forum

Roxanne Bauer's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

The world’s most valuable resource is no longer oil, but data
The Economist
A NEW commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. These titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable listed firms in the world. Their profits are surging: they collectively racked up over $25bn in net profit in the first quarter of 2017. Amazon captures half of all dollars spent online in America. Google and Facebook accounted for almost all the revenue growth in digital advertising in America last year. Such dominance has prompted calls for the tech giants to be broken up, as Standard Oil was in the early 20th century. This newspaper has argued against such drastic action in the past. Size alone is not a crime.
Pathways for Peace : Inclusive Approaches to Preventing Violent Conflicts
World Bank/United Nations
The resurgence of violent conflict in recent years has caused immense human suffering, at enormous social and economic cost. Violent conflicts today have become complex and protracted, involving more non-state groups and regional and international actors, often linked to global challenges from climate change to transnational organized crime. It is increasingly recognized as an obstacle to achieving the Sustainable Development Goals by 2030. This has given impetus for policy makers at all levels – from local to global – to focus on preventing violent conflict more effectively. Grounded in a shared commitment to this agenda, Pathways for Peace: Inclusive Approaches to Preventing Violent Conflict is a joint United Nations and World Bank study that looks at how development processes can better interact with diplomacy and mediation, security and other tools to prevent conflict from becoming violent.

Global opinion leaders show increased use of social media for information on development

Zubedah Robinson's picture
Social media is increasingly becoming a driver of conversation on several topics including global development. The World Bank’s Public Opinion Research Group conducts  Country Opinion Surveys in about 40 developing countries every year and found that the number of global opinion leaders using social media to get information on global development is steadily increasing.

How social media data can improve people’s lives - if used responsibly

Stefaan Verhulst's picture

Image 20170412 25862 wxzwfmIn January 2015, heavy rains triggered unprecedented floods in Malawi. Over the next five weeks, the floods displaced more than 230,000 people and damaged over 64,000 hectares of land.

Almost half the country was labelled a “disaster zone” by Malawi’s government. And as the humanitarian crisis unfolded, relief agencies, such as the Red Cross were faced with the daunting task of allocating aid and resources to places that were virtually unrecorded by the country’s mapping data, and thus rendered almost invisible.

Humanitarian workers struggled to navigate in many of the most affected areas, and one result was that aid did not necessarily reach those most in need.

To prevent similar knowledge gaps in the future, researchers, volunteers and humanitarian workers in Malawi and elsewhere, have turned to an unlikely partner: Facebook.

In 2016, as part of its “Missing Maps” project, the Red Cross accessed Facebook’s rich population density data to find and map people who were critically vulnerable to natural disasters and health emergencies, but remained unrecorded in existing maps.

Media (R)evolutions: Social media as a main source of news on the rise, new study finds

Darejani Markozashvili's picture
Also available in: Français

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Where do you get your news from? Is it TV, printed media, radio, social media? Are they established or new news sources? Your answer probably differs depending on your own media consumption behaviors, your age, where you live, and many other aspects. And your answer may change from year to year. You probably still read, watch, or listen to the similar familiar and trusted sources, but has the way you get to those sources changed overtime? How do you access news? Trying to understand the changing environment around news across countries, Reuters Institute for the Study of Journalism commissioned the “Digital News Report.”

The latest Digital News Report 2016 found that across their entire sample, 51% of those interviewed (over 50,000 people in 26 countries) used social media as a source of news each week. For one in ten of those used social media as their main source of news. The infographic below shows clear growth of social media as a main source of news (selected countries) just from last year. According to this report, in Brazil, the growth of social media as a main source of news increased from 10% to 18%, while in Denmark it doubled from 6% to 12%. Other selected countries also experienced significant increase. In Greece, 27% said social media was their main source of news. More than TV (21%) and Print (3%).

Media (R)evolutions: Media use in the Middle East

Darejani Markozashvili's picture
Also available in:  Françaisالعربية 

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
Digital divides are narrowing between generations and social classes within countries in the Middle East, according to a report published by the Northwestern University in Qatar in partnership with Doha Film Institute. This six-nation (Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates) survey provides a comprehensive overview of media use in the region. Here are some of the findings of the report:
  • “Cultural attitudes
    • A majority of nationals in all six countries want more entertainment media based on their culture and history, ranging from 52% of Tunisians to 80% of Qataris.
    • Use of entertainment media in Arabic is widespread, but use of English is much lower and—in some countries—declining. Only about four in 10 nationals watch films or access the internet in English. Majorities of nationals consume entertainment content from Arab countries, while consumption of film, TV, and music from the U.S. decreased since 2014.
  • Censorship and regulations
    • Three in 10 internet users worry about governments checking their online activity, a slight decline from 2013 and 2015.
    • A majority of nationals supports the freedom to express ideas online even if they are unpopular (54%).
  • Online & Social Media
    • About eight in 10 national internet users in the region use Facebook and WhatsApp, the dominant social media platforms.
    • From 2013 to 2016, internet penetration rose in all six countries surveyed, but most dramatically in Egypt, as well as Lebanon.
    • Nearly all nationals in Arab Gulf countries use the internet.

Media (R)evolutions: the changing face of radio

Darejani Markozashvili's picture
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

The significance of radio cannot be underestimated. Radio is an important, or sometimes the only, source of information to many around the world who are still unconnected to the Internet. According to the International Telecommunication Union (ITU) that number is about 3.9 billion. “While 40% of the population in developing world is online, at least 75% of households in developing countries have access to a radio.”  In that sense, radio is fundamentally more inclusive communication tool.

But as the world moves forward with new technologies and modern communication platforms, the face of radio remains mostly unchanged. Can radio afford to stay this way? How can radio adapt to the 21st century changes? How can it reach and interact with its listeners in the time of snapchat, twitter and other social media channels? Can it leverage these technological changes and turn them into opportunities? If the radio stations want to remain relevant and continue to reach populations worldwide, they need to pay attention to the changing media consumer behaviors, produce the right content, and get it to the consumers in an easy, simple way across all the devices.

Tune in to an ITU special report for the World Radio Day to learn more about the future of radio.
Tune in to the Future of Radio - An ITU Special Report