Zero to 66 million views on YouTube in just five days (March 5-March 10). Mostly teenagers and young people. Celebrity tweets from Oprah and others.
The essence of the campaign: A simple video message about a warlord who lives thousands of miles away from most of the video’s viewers, created by Jason Russell, inspired millions to “make Kony famous”, and end the atrocities of Joseph Kony and his Lord’s Resistance Army (LRA). Kony and the LRA are allegedly responsible for large scale killings, and rapes of women and children in Uganda, Congo, South Sudan and the Central African Republic.
There has been some criticism of their efforts: Some victims say it has come too late (Telegraph). Others ask how are we ever going to awaken to our civil responsibility to demand more from our sitting governments if we are lulled into a dependency state for every civil service we should rightly expect from our governments? (CNN). Some African critics of the Kony campaign see a ‘white man’s burden’ for the Facebook Generation (New York Times).