TEDxSendai allowed us to engage differently with a broader public around a key development topic. We thought the TEDx approach was worth exploring for several reasons:
- The TEDx platform – licensed by the TED Conference – has great presence and a great community of people who are interested in new ideas.
- The World Bank’s own move to open data, knowledge and solutions aligned well with the “ideas worth spreading” philosophy of TED events.
- TEDx’s multidisciplinary approach allowed us to engage with different voices and more creatively with a broader audience.