Syndicate content

UNECA

Weekly Wire: the Global Forum

Kalliope Kokolis's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Frontline SMS
New Resource: Using SMS as an Effective Behavior Change Campaigning Tool

“Behavior change campaigning is inherently interactive. In order to encourage positive behavior change it is important to not only push campaign messages out to people, but to listen to the responses. To run a campaign which has a real impact, you need to listen to ensure you’re being heard. This is one of the main reasons why SMS – as a widely accessible and inherently interactive communications channel  – is an ideal tool for campaigning.

This is the topic explored in a new resource which FrontlineSMS is releasing with Text to Change today; best practices when using SMS as a behavior change campaigning tool. This resource has been put together collaboratively to provide an introductory guide, suggesting some key points which can usefully be considered if you are planning to use SMS as a campaign tool. The resource is by no means exhaustive, but it outlines some key considerations which can hopefully serve to help guide discussions around best practices in SMS campaigning.” READ MORE

Reporting back from eLearning Africa 2011

Michael Trucano's picture

badiliko kwa mjukuu uanze na babueLearning Africa (eLA) bills itself as 'the premier annual event bringing together e-learning and ICT-supported education and training professionals from across the continent'.  If you want a 'crash course' in what is happening in a variety of contexts related to ICT use in education in countries from Algeria to Zambia, you could do much worse than to attend this increasingly informative and useful event. This year the event was held in Dar Es Salaam, Tanzania and featured over 1700 participants (and over 300 speakers) from 90 countries around the world; it included daily plenary and 65 parallel sessions to share and debate emerging lessons from experiences in this fast-moving field.