The World Bank Institute's Leadership Practice, the World Bank Group's External and Corporate Relations, Operational Communications Department, the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California are pleased to announce the 2014 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment. The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries.
University of Southern California
Nearly a week ago, we began the second World Bank-Annenberg Executive Course in Communication and Governance Reform, which is being hosted at the University of Southern California. The last few days have been filled with interactive courses and engaging discussions between top notch researchers, communication practitioners, and program participants from Uganda, Yemen, Serbia, Zambia, Morocco, and Pakistan, among other countries. The participants of this year's program have all come together to pursue a similar goal: develop core competencies essential for the successful implementation of governance objectives, even in the most difficult reform environment.
This endeavor was launched a year ago with an inaugural course in July 2011 in Washington, DC through the partnership of the World Bank’s External Affairs Operational Communication division, the World Bank Institute’s Governance Practice, the Annenberg School for Communication and Journalism at the University of Southern California and the Annenberg School of Communication at the University of Pennsylvania. In the last year, these partners have focused on creating the 2012 Summer Institute, which continues to develop networks of specially trained communication practitioners that can provide effective implementation support to reform leaders and change agents.
Yesterday CommGAP started on a new endeavor: Yesterday we kicked off our Executive Course in Communication and Governance Reform. Over ten days we're working with our partners to build capacity in communication for governance in Africa and the Middle East. The goal is to enable senior communication experts to support governance reform in their home countries.
Together with our partners from the World Bank Institute, the Annenberg School for Communication and Journalism at the University of Southern California, and the Annenberg School for Communication at the University of Pennsylvania we have worked for more than a year to put together a cutting-edge program. In the first three days, we link communication and governance and talk about coalition building and political economy analysis. In seven days dedicated to communication our faculty will discuss strategic communication and how to utilize it for governance reform, media metrics and media research, social media, and organizational change.