The following post is a part of a series that discusses 'mind and culture,' the theme of the World Bank’s upcoming World Development Report 2015.
When the former Mayor of Bogota, Antanas Mockus, began his first term in office, a major quality of life problem in the city was the awful traffic, aggravated by reckless driving and mass disobedience of traffic rules. The situation increased air pollution, reduced labor productivity, and created a sense that the city was dysfunctional. The traffic police were at the time notoriously corrupt: drivers had merely to bribe the police to avoid more substantial penalties for traffic violations. Mockus fired all the traffic police and in their place hired approximately 400 mimes. The mimes were trained to mock people’s traffic violations and to demonstrate better behavior. The mime demonstrations succeeded - traffic improved greatly and traffic fatalities declined 50% in the center city where the mimes operated. Traffic police were later reinstated after retraining, but already traffic flowed more smoothly. (See here)