Considered superior for their health and nutrition benefits, these so-called ‘Superfoods’, often considered “new” by the public are now ever-popularized by celebrity chefs and have become all the rage of foodies from San Francisco to Singapore.
We live in a world of paradox, where old world and almost forgotten food like Quinoa (which dates back as a staple food over three thousand years to Andean civilization but largely disappeared with the arrival of the Spanish) is now back on the menu.
Salmon, a staple part of Nordic diets from paleolithic times and woven into the culture of native populations across northwestern Canada and many other superfoods share comparable stories.
And, there are many other old world foods, indigenously known, disappearing but not fully forgotten, yet to be re-discovered.
For example, .
While economies such as Bangladesh, India, and Pakistan may look strong, just as bellies look full,
And parents, from both rich and poor nations alike, seem to know something is not quite right.
If healthier food choices that are accessible, affordable, and readily available are better known, would parents purchase such food from the market for their families?
With a small grant from the World Bank-administered South Asia Food and Nutrition Initiative (SAFANSI) supported by the EU and the United Kingdom, a partnership with WorldFish was established to test this premise.
A 60 second TV spot, a collaboration between scientists, economists, a private sector digital media company, broadcasters and the Government of Bangladesh, was created and broadcast across the nation on two occasions and watched by over 25 million people.
A parallel radio program was also developed and aired reaching millions more, particularly the rural poor and marginalized communities.