Building Commitment for Nutrition


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Imagine that after an animated discussion on nutrition, a film star commits: 'From now on, in all my movies, I will dedicate 5 minutes to the issue of malnutrition and build awareness about prevention.' or

The mayor pledges: 'I will organize awareness camps on malnutrition in all the wards of my city and will try to involve everybody.' or

A Member of Parliament promises: 'Malnutrition free villages will be created in 21 impoverished hamlets. If more money is required, we will provide it from our funds.' or

An editor undertakes: 'Every week we will provide space for the views of experts on malnutrition.' or

The University Vice Chancellor vows: 'We will start a course on health and nutrition in our university, so that we have enough trained people to deal with this problem in India.' or

An industry representative pledges: 'We will adopt 10 malnourished children every year and see to their health care, education, and other day to day requirements.'

Well, these and many more such commitments were publicly made in 21 high-malnutrition districts of Uttar Pradesh and Bihar – two states in India where the levels of malnutrition are alarming.

And the issue also made big splashes in the local media. It’s like a dream come true for us who know what low priority nutrition normally gets, and how we have had to struggle to raise awareness of the issue and build the commitment to tackle it!

In June 2009, capitalizing on the enthusiasm of the newly elected political leadership immediately after India’s national elections, we partnered with the corporate social responsibility arm of a large media house – Dainik Jagran, one of India’s largest media houses - to sensitize a key cross-section of people in each of the 21 districts where malnutrition levels are high.

I must admit I was taken aback – and pleasantly surprised – with the passion with which the matter was discussed – a passion rarely seen in most gatherings of political personages, senior government officials, as well as representatives from civil society, industry, academia and the media.

The number of misconceptions about the causes of the problem and how best to tackle it, even among the medical community, was revealing. A whole gamut of questions were asked: Is food equal to nutrition? Why is malnutrition so high in a rapidly prospering India, particularly in these specific states and districts? What is required to improve the situation? And finally the crux of the matter: What can I do to improve nutrition? This covered a range of issues: allocating the right resources, coordination and monitoring, and finally pinning down accountability for the issue and nailing corruption.

The excitement and energy in the room was palpable. In Moradabad, I saw all the participants raised their right arms and vowed to collectively improve the status of nutrition in the area. In Lucknow, the Principal Secretary of the state’s nodal nutrition department acknowledged that their flagship program had not been focusing on the right things to improve nutrition; they would now focus on the “window of opportunity” to improve nutrition and on changing the feeding and caring practices for infants and young children.

I attribute the success of our efforts to a few key elements: One, the uniqueness of the platform, which brought together all the key players in the decision-making chain on nutrition. With all of them assembled together, there could be no passing the buck or playing the blame game; instead, the focus had to shift to implementing solutions. Two, leveraging the power of the media to spread the message; three, capitalizing on the enthusiasm of the newly elected political leadership to place nutrition on their development agenda; four, involving other development partners to put forward a coordinated action plan; and five careful technical support, planning and monitoring.

The South Asia Regional Development Marketplace was another great opportunity to advocate and build commitment for nutrition and nurture and support innovative strategies to improve the nutrition of infants and young child nutrition in South Asia. I look forward to seeing the successful implementation and fulfillment of all these plans.


Ashi Kathuria

Senior Nutrition Specialist

Ashi Kohli Kathuria
October 03, 2009

The district wise data on nutrition is available from the District Level Household Survey,round II (DLHS-2, 2002-2004). The link is

Unfortunaltely the most recent DLHS-3 did not collect data on nutritional status.

abhimanyu mishra
October 03, 2009

No matter how strong the intention; no matter how clear the map and no matter how deep the integrity,for any kind of social work to really deliver on its agenda, MASS MEDIA holds the key.
Without dissemination and reach ,any social effort will achive only limited success.
It is heartening to know that media house like DAINIK JAGRAN are commiting more than just some free ad space.
It is indeed a very welcome and siognificant development in the sense that people at the highest levels in media organizations are passionate and willing to commit resources and time to socially relevant issues that concern humnankind

Udayan Roy
September 29, 2009

"Why is malnutrition so high in a rapidly prospering India, particularly in these specific states and districts?"

Regarding your remark, where can I find data on child nutrition across districts and over time? Thanks.

In the future, when you make a quantitative claim in your blog, please provide the data or web links to the data.

A Madhab
October 20, 2009

Crux of the problem is lack of awareness. Most of the people even implementing authorities are not aware what the malnutrition is exactly. Most of them are guided by the myths. I opine dissemination of information right from decision making to ground level is a must. We should think in those lines. I appreciate and agree with Abhimanyu’s views.

October 17, 2009

Commitment to nutrition at the national level usually
begins with the formulation of a national nutrition policy

January 13, 2010

Malnutrition presents itself in a vicious cycle of poverty, poor nutritional awareness and disease processes. In most of the cases the awareness does help but up to a limited extent, so if a community is facilitated in economic terms (small scale industries etc.) in synchronization with nutritional awareness and reducing disease burden (deworming of children etc)it would fabricate an effective outcome.