People judge their lot in life in relation to their peers so the baseline makes total sense. But I have to ask why is it bad that people don't view themselves as poor?? I view that as people seeing themselves as empowered and able to affect their own lives (which is the truth!). Telling people that they are poor causes themselves to become victims who need help (redistribution). Won't that take away their own sense of personal responsibility? Redistribution can help people get a leg up but no such policies should come at the expense of personal responsibility and one's sense of hope (and dignity).