After having dabbled in the social media space for some time now, it seems that the World Bank Group has finally jumped in with both feet. No matter where you turn these days, a host of social media initiatives are springing up around the World Bank Group.
I never thought I'd say this with a straight face, but URL shorteners are now the topic du jour.
For those of you that have no idea what I'm talking about, a definition, from Wikipedia:
URL shortening is a technique on the World Wide Web where a provider makes a web page available under a very short URL in addition to the original address.