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Thinking of tablets

Sameer Vasta's picture

I may spend my entire day staring at a computer screen, but when I'm not at work, I'm an avid magazine reader. Because of that, I've become increasingly interested in how the magazine industry is responding to the changes in media consumption and content delivery.

Yesterday, I came across this great video on Jason Kottke's blog that demonstrates a digital magazine prototype called Mag+, a collaboration between magazine publisher Bonnier and design firm BERG.

According to the folks at Bonnier:

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

Of all the digital magazine prototypes I've seen so far, this one is my favorite. And it got me thinking.

The Bank publishes quite a few documents that are like magazines every year, publications that are rich in imagery and charts as well as text-based content. I know the Office of the Publisher has been doing some great work with web widgets and e-book formats — should exploring tablet experiences for Bank publications be a new priority?

With rumors of an Apple Tablet surfacing recently, and a slew of new tablets entering the market, it's clear that user experiences for tablet computing (and more importantly, the consumption of content on tablet interfaces) have become increasingly important.

What does that mean for the World Bank and its content?


Submitted by simon titanic on
Hi Sameer. Have been reading your posts for a while now. The idea of a digital magazine is of course not new. But the consumption of it via a tablet is. And could open new doors for traditional media in dire need of a stable platform like the tablet (ie.g. printed media like the NYT). I sincerely hoped that Apple had the answer but since their tablet shows very poorly performances I doubt we're there yet. simon.

Thanks Simon. I'm not sure we've seen the last of Apple in this sphere, and I'm even more excited to see what other hardware producers create. What's needed, now, is not new hardware, but a true commitment on the part of content producers to change their delivery and revenue models to reflect changes in mobile content consumption.

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