Using Radio to Reach Out to Small Farmers

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Nnaemeka Ikegwuonu is the Executive Director of the Smallholders Foundation. He was interviewed by the JKP on March 7, 2012.

For farmers in rural Africa, especially where access to electricity is a problem, it is difficult to obtain information on modern farming techniques. Nnaemeka Ikegwuonu is the Executive Director of the Smallholders Foundation in Nigeria’s southern Imo State—whose radio station broadcasts 10 hours of agricultural programming daily, keeping locals up to date on everything from soil management to cassava prices at nearby markets.

We spoke with him about his choice of radio as a way of reaching out to small farmers and the trials and tribulations of launching his enterprise. He stresses the importance of radio as a medium of communication in rural Africa and the need for governments to not only believe in young people as entrepreneurs but also to creatively fund their ideas.

This post was first published on the Jobs Knowledge Platform.

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