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Development: Made in Africa

Maleele Choongo's picture
From Slums to Cocktail Parties - African Jewelry is Trending

Sub-Saharan Africa is home to the world’s highest female entrepreneurial activity, according to the Global Entrepreneurship Monitor Women’s Report. Approximately 27% of African women are engaged in some form of entrepreneurial venture. Among these women is Kate Mahugu, cofounder of

Kenyan based Mahugu uses a mobile-to-web platform to provide local artisans with a global online market. With this platform, artisans can use a mobile app to register, describe, and photograph their products. The mobile app also allows the artisans to name the price on their products, ensuring that they receive a majority of the profit. When the product is purchased, Shopsoko transfers the money through a mobile transaction, which is especially convenient for artisans living in remote areas.

With 70% of Shopsoko’s artisans being women, this video goes beyond addressing the high level of female entrepreneurship in Africa and serves as a testament to the prominent role women play in Africa’s development. With their concerted efforts, Mahugu and her partnering artisans have managed to build and sustain a robust, African-based business. Their products have broken the barriers associated with informal trade and are even finding their way into high-profile magazines, like Glamour. Some may say that African businesses are not ready to compete at a global scale, but the continent’s growing culture of female entrepreneurship is saying otherwise.


Submitted by Anonymous on

Africa women are productive hardworking they engaged in different types of business , please sir am one of Africa youth that participated on world bank summit last year , l read the message on Television News that people living in poverty that participated online summit have been Empower by the world bank , please how will l be part of this , thanks and God bless you all for helping Africa youths living in poverty

Submitted by Florence on

Great post! Thanks for sharing! Looking forward to more posts!


I think Mahugu is doing quite well with the mobile technology she uses to creat these opportunities for the local artizans in Africa. She is encourage to continue her innovations to expand it to cover many other areas of the African economy.

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