This post originally appeared on the FeedBack Labs blog.
Feedback is always present. Even silence is not the absence of feedback, but a quiet subtext open for interpretation. In both online and offline communities, the most difficult part is not generating feedback or even collecting it. People typically care about what is happening around them and are often willing to share their sentiments and reflections- sometimes even unable to hold back expression. The advent of writing perhaps marks an innate human desire to share information and to be heard without speaking; “true” silence may actually be quite rare, more a condition of looking and listening in the wrong places or employing a less holistic approach. The graffiti that marks the architecture of repressive regimes past and present is in itself a type of feedback, representing citizen engagement with institutions that refused to officially afford that right or offer practical channels to its citizens. As such, the key challenges that exist with feedback loops are whether or not we are listening, engaging, and actively responding by catalyzing appropriate change.