Those working on reforms- whether they involve energy subsidies or education stipends- know that implementing change can be difficult. Government ministries often disagree on policy, the private sector may resist changes to their operating environment, and the public may be wary of any policy that increases their financial or social burden. So how can leaders and strategists increase the likelihood they will be successful at achieving sustainable reforms?
Communication is usually at the center of any successful reform initiative. It rallies technical experts, builds support within government and the private sector, and educates the public on the importance and meaning of a reform. Indeed, successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics.
The 2016 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment was developed with this in mind. During this 10-day program, held at the University of Southern California in Los Angeles, May from 23- June 3, 2016, participants will learn the most recent advances in communication and proven techniques in reform implementation.
We encourage interested applicants to apply today- the first early registration discount ends this Friday, January 29, 2016.
The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries. Senior development practitioners and communication professionals from countries in Africa, Asia, Latin America, and the Middle East attend the course each year, creating a global network of development professionals working on initiatives in the public, private and non-profit sectors, with which leaders can connect.
Participants will develop the skills required to bring about real change, leading to development results. They will acquire critical skills in five key areas:
Interpreting and using political economy analyses
Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
Developing strategic communication skills that lead to development results
Leveraging social/digital media tools and analytics effectively
Building communication metrics and applying monitoring and evaluation frameworks relevant to reform
The World Bank Group's External and Corporate Relations, Operational Communications unit (ECRGP-OC); the Leadership, Learning, and Innovation Vice Presidency of the World Bank; the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California designed and organize the course each year.
Please see the 2016 Flyer for more information: