The prevalence and use of social media is rising worldwide. Alongside that, there has also been an explosion of sport-related content on social media platforms. How can these two phenomena be utilized to raise awareness and action on climate change?
“Sport has become a world language, a common denominator that breaks down all the walls, all the barriers. It is a worldwide industry whose practices can have widespread impact. Most of all, it is a powerful tool for progress and for development.” – Ban Ki Moon, UN Secretary General
In last year’s Tour of Spain cycling race, faced with abnormally high temperatures, riders drank 12 bottles of water a day but still lost up to 4.5 kg in weight. From the melting snow of the Sochi 2014 Winter Olympics, to the stifling heat of the Australian Open Tennis Championships in Melbourne and the US Open Tennis Championships in New York City, climate change has once again proven its relentlessness and lack of forgiveness.
It’s no good denying it – temperatures are going up. According to the World Bank’s “Turn Down the Heat” reports, the planet could warm from its current global mean temperature of 0.8°C above pre-industrial levels to as high as 4°C by 2100, even if countries fulfill current emission-reduction pledges. In all likelihood, it will mean more extreme heat waves with health, socio-political, and economic ramifications occurring across the globe.