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Campaign Art: Soap that helps early detection of cancer

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

If you think about your community (family, friends, colleagues, etc), you probably know someone who has or has had breast cancer. According to the World Cancer Research Fund International, in 2012, breast cancer was the second most common cancer, with about 1.7 million new cases registered.
 
The good news, if any, is that breast cancer has a very high survival rates (of over 90%) when detected and treated at an early stage. A good way to detect cancer early is to perform routine self-exams to search for any lumps or changes in the breast area. A recommended time to do these self-exams is when we are naked and alone – and these conditions are met when we are in the shower.

To incentivize self-exams amongst the local population in Puerto Rico, HIMA San Pablo – a network of hospitals – came up with this public health awareness campaign. They distributed soap with a reminder carved in each soap bar and with waterproof instructions to correctly perform self-examinations in the shower.
 
The Life Soap
Video source: TBWA San Juan
 
Small gestures and reminders can save lives. Hopefully this initiative increased early detection and treatment of breast cancer in Puerto Rico.

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