Syndicate content

Campaign Art: Spice Girls meet SDGs

Davinia Levy's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

A video went viral yesterday. You may have seen it. It is a remake of the famous 90’s girl-power song “Wannabe” by the Spice Girls. In the video, girls and women from different places of the world sing to the famous tune while showing signs and posters of what they “really really want” for girls.

This campaign has been put together by The Global Goals, an initiative that is working to raise awareness, popular support and global action for the Sustainable Development Goals (SDGs). The 17 SDGs were adopted by the United Nations in 2015, and each of the goals contain specific global targets to be achieved by 2030. Goal #5 is for gender equality and empowerment of all women and girls.
Source of video: The Global Goals

The video has been seen in YouTube over 250,000 times, and its related tweet has been retweeted over 6,000 times. Using the #WhatIReallyReallyWant hashtag, people around the world are sharing pictures of what they really, really want for girls and women.


Submitted by Imrana Jalal on

It would be good to see the demographics/nationalities of those who "liked" this video. The girls in the video are very sexual, their dance gestures are the same, and they wear very revealing clothes..its very "Western"....

I do not think this video would win over the cause of the gender equality and SDG5 in the majority of the developing world, with some notable exceptions.I am just wary whether it would win over the cause of SDGs especially to SDG5 when historically feminism was about not using sexuality to sell an idea..maybe I am prudish but I hate the idea of using sex (I know its only 1 of the many other really good visuals) to sell SDG 5 in particular..we have worked so hard to get over that...

I think our gender messages should be market driven and this video is okay for the West, Philippines and some parts of Asia but not in the vast majority of Asia, and not in the countries that rank the lowest on the gender index...

And I am not a conservative feminist by any means!

Add new comment