In order to raise public awareness about violence against women and girls around the world, in 2008 the United Nations Secretary-General launched the UNiTE to End Violence against Women campaign, with the objective to bring together a number of agencies committed to end violence against women and girls.
Gender based violence is a human rights violation that needs to be rooted out. “In 2012, 1 in 2 women killed worldwide were killed by their partners or family. Only 1 out of 20 of all men killed were killed in such circumstances” – reports UN Women, United Nations Entity for Gender Equality and the Empowerment of Women. In order to reach the new Sustainable Development Goals, violence against women and girls needs to be at the forefront of the global agenda.
Leading up to the International Day for the Elimination of Violence against Women (November 25), UN Women Pakistan published a powerful campaign video focusing on women’s rights.
This powerful video showcases a woman daring a man to beat her at things she is good at. It as an unusual campaign video, with a dramatic plot line, aiming to inspire women.
Source of the video: UN Women