New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
In 2011, UNICEF launched an innovative program called “U-report” in Uganda. The goal was to use the ubiquity and connectivity of mobile phones to ask young people what they thought about specific issues affecting their community and then encourage them to participate in community-led development projects.
The U-report system works by sending polls, asking for feedback and providing information via SMS and social media to volunteers, known as “U-reporters”. Weekly polls are sent out on Wednesday and results are shared on Monday. There is no charge at all for a U-reporter to send any message, which enables greater response rates. U-Report is powered by RapidPro, an open source solution, which different countries can implement.
The information that is collected can also be used by local and national media or sent to key stakeholders to alert them to the challenges their constituents are facing.
Today, there are over 280,000 U-Reporters in Uganda alone and 800,000 in over 14 countries worldwide, including Mexico, Indonesia, and others across Africa. By the end of 2015, U-Report is expected to expand to approximately 20 countries and reach 1 million young people.