Nicole Bailey is one of the ten 2015 Milton Wolf Emerging Scholar Fellows, an accomplished group of doctoral and advanced MA candidates selected to attend the 2015 Milton Wolf Seminar. Their posts highlight the critical themes and on-going debates raised during the 2015 Seminar discussions. Here, Bailey discusses the pros and cons of measuring elite and grassroots public diplomacy efforts.
The annual Burson-Marsteller Twiplomacy Study highlights the importance of Twitter to modern public diplomacy. It recognizes that influence is much more than the sheer number of a leader’s followers and tweets and admits that quantifying influence in the form of “reach” is a massive challenge. Quantifying reach, and thereby evaluating communication “success,” is one of the greatest foreign policy challenges of the digital age—one that is not exclusive to Twitter (or to social media), but rather applies to all communication platforms.
Crocker Snow, Jr. defined public diplomacy as something that “traditionally represents actions of governments to influence overseas publics within the foreign policy process [but] has expanded today—by accident and design—beyond the realm of governments to include the media, multinational corporations, NGO’s, and faith-based organizations as active participants in the field (Snow, Jr., Crocker, 2005).” For the purpose of this piece, I will focus on public diplomacy as practiced by governments to influence multiple audiences overseas. As a result of new communication and media technologies, conflicting accounts are easier than ever to produce and consume. Therefore, one of the continuing themes of the 2015 Milton Wolf Seminar was the challenge of successful strategic messaging in a time of global information competition.
As you observe the transformations in the global communication environment what do you see? Do you see chaos confounded? Do you hear ear-splitting cacophony and the alarums of discord? Or do you see an ordered system with definable laws of motion? Do you see both order and disorder at the same time? Well, one of the acutest minds devoted to the study of global communication has contributed an elegant, deeply observed reading of the global public sphere … such as it is… today.
He is Professor Monroe E. Price, Director of the University of Pennsylvania’s Center for Global Communication Studies at the Annenberg School for Communication. The new book is titled: Free Expression, Globalism and the New Strategic Communication (New York, Cambridge University Press, 2015).
Price paints a picture in two parts: a striking set of practices in global communication(s) and an evolving set of institutions.
Poorly equipped schools, counterfeit medicine and elections decided by money are just some of the consequences of public sector corruption. Bribes and backroom deals don’t just steal resources from the most vulnerable – they undermine justice and economic development, and destroy public trust in government and leaders. Based on expert opinion from around the world, the Corruption Perceptions Index measures the perceived levels of public sector corruption worldwide, and it paints an alarming picture. Not one single country gets a perfect score and more than two-thirds score below 50, on a scale from 0 (highly corrupt) to 100 (very clean).
The Fall of Facebook
Facebook has won this round of the Internet. Steadily, grindingly, it continues to take an ever greater share of our time and attention online. More than 800 million people use the site on an average day. Individuals are dependent on it to keep up not just with their friends but with their families. When a research company looked at how people use their phones, it found that they spend more time on Facebook than they do browsing the entire rest of the Web. Digital-media companies have grown reliant on Facebook’s powerful distribution capabilities. They are piglets at the sow, squealing amongst their siblings for sustenance, by which I mean readers.
These are some of the views and reports relevant to our readers that caught our attention this week.
The Challenge Of Connecting The Unconnected
Every time we return to or sign up for an Internet service (e.g. Facebook, Google, Gmail, YouTube, etc.), we rely on what UX experts call a “mental model” for navigating through the choices. A mental model is essentially a person’s intuition of how something works based on past knowledge, similar experiences and common sense. So even when something is new, mental models help to make sense of it, utilizing the human brain’s ability to transcode knowledge and recognize patterns. For instance, most of our grandparents can hit the ground running with changing the channel or increasing the volume when handed the remote control for the latest television available in the market today, squarely because of a well-developed mental model for TV remote control units. But our grandparents may not have the same level of success when using Internet services, smartphones or tablets. Under-developed mental models in these domains are their primary obstacles
Beyond Magic Bullets in Governance Reform
Carnegie Endowment for International Peace
Domestic reformers and external donors have invested enormous energy and resources into improving governance in developing countries since the 1990s. Yet there is still remarkably little understanding of how governance progress actually occurs in these contexts. Reform strategies that work well in some places often prove disappointing elsewhere. A close examination of governance successes in the developing world indicates that effective advocacy must move beyond a search for single-focus “magic bullet” solutions toward an integrated approach that recognizes multiple interrelated drivers of governance change.
“Dani Rodrik argues that modern nation-states confront a trilemma: They cannot simultaneously pursue democracy, national self-determination, and economic globalization.”
- John Micklethwait and Adrian Wooldridge in their latest book, The Fourth Revolution, The Global Race to Reinvent the State. John Micklethwait is the Editor-in-Chief of The Economist magazine while Adrian Wooldridge is the Management Editor and also writes the Schumpeter column.
Please Do Not Teach This Woman to Fish
Is there anyone out there who doesn't think small business is the lifeblood of any economy? From Washington to Warsaw, politicians and pundits just can't speak highly enough of plucky entrepreneurs. Even in poor countries, entrepreneurship is one of the most important forces underpinning economic growth, but the best way to raise living standards and reduce poverty is not necessarily to make everyone an entrepreneur. So why do so many costly development programs apparently ignore this fact? Once upon a time, people who wanted to fight poverty believed in direct approaches that solved identifiable problems one by one. If you wanted to make farmers more productive, you gave them fertilizer. If you wanted to boost manufacturing, you set up factories. To help both of these sectors grow and export goods, you built roads and ports. These kinds of investments quelled hunger and raised incomes in many countries. But recently, an indirect approach arose with promises of still greater benefits.
Where Next for Aid? The Post-2015 Opportunity
This joint ODI-UNDP paper looks at whether development aid will remain important in the post-2015 era, and asks how the old aid model should change in response to a dramatically new world and new sustainable development challenges. The paper suggests that the label “international public finance for sustainable development” – or IPF4SD – is a more accurate description of the types of interventions that need to be funded in the post-2015 era. This finance will also be needed over the long-term. The authors suggest ways in which these funds could reliably be raised over the long-term, as well as how the architecture which mediates IPF4SD could be improved.
-Margaret Hodge, a British Labour politician, who has represented Barking, a district in East London, since 1994. On 9 June 2010, she was elected Chair of the Public Accounts Committee, which is responsible for overseeing government expenditures to ensure they are effective and honest.
Just last week, I attended a presentation on negotiation by Chris Voss, CEO of Black Swan, at Georgetown University. It was particularly interesting because Chris was also one of the top hostage negotiators for the FBI.
Negotiation is increasingly important because with the spread of globalization, we are constantly colliding with others who may or may not share our cultural mores, and to be successful in our jobs, whether it is working with parties on governance and accountability, consulting with civil society, or communicating around a project, we have to understand how to negotiate globally.
One of the ways in which the world we live in today feels very different from the one we lived in even a decade ago is how ‘connected’ we all feel these days. It does seem that there are issues that we all talk about, personages and celebrities that we all know, and technological means of information sharing and exchange that we all share. Yet, can we say that one of the consequences of globalization is that we now have a global public sphere, especially now that Fareed Zakaria of CNN calls his talk show ‘The Global Public Square’?
You will recall that a public sphere is a metaphor for a space that still exists in some contexts: the village square, the town hall… a place where people come together to talk about common concerns, a process that leads to the crystallization of public opinion. Beyond the level of the village or the small town --- situations where most inhabitants can conceivably gather and talk – the public sphere becomes a grand metaphor, but a useful one. As Denis McQuail asserts in his classic text on communication theory, in most national contests today the ‘media are now probably the key institution of the public sphere, and its “quality” will depend on the quality of the media’. [See McQuail’s Mass Communication Theory, Fifth Edition, page 566.]
When I first met Mark Malloch-Brown several years ago, he was a newly ennobled peer and part of the Gordon Brown lead British Government, serving as a Foreign Minister. Wearing the ermine of a Lord together with his Make Poverty History wrist-band, Malloch-Brown was a figure of both rebellion and conformity. Given his outspoken stance on the war in Iraq and his uneasy relationship with America’s neo-cons, I wondered then whether he would be forced to compromise on his principles.
His latest offering to the world is certainly no compromise. In The Unfinished Global Revolution, as the title suggests is all to aware that it is written at a time of immense change, less at the cusp of revolution – more in the thick of it.
This is a book about Malloch-Brown’s personal journey, and whilst the writer candidly shares remarkable anecdotes, he also offers unique insight into some of the world’s most challenging conflicts and commentary from inside both government and international organisations. Ultimately, however, true to character, this reads as a call to action. As he writes: We need to get on with it!