BBC Media Action’s governance research: emerging evidence and learning
BBC Media Action
Supported by a five-year grant from the UK Department for International Development to achieve governance outcomes in countries across Africa, Asia and the Middle East, this working paper shares the learning and insights our research generates as it progresses. The paper is designed to share some of the most interesting qualitative and quantitative data we have gathered at this relatively early stage in the research. It also explores the conclusions we are beginning to reach about the contexts in which we work and the impact of BBC Media Action’s programmes. Finally, it highlights what our research is, and is not, telling us.
The Bad News About the News
1998, Ralph Terkowitz, a vice president of The Washington Post Co., got to know Sergey Brin and Larry Page, two young Silicon Valley entrepreneurs who were looking for backers. Terkowitz remembers paying a visit to the garage where they were working and keeping his car and driver waiting outside while he had a meeting with them about the idea that eventually became Google. An early investment in Google might have transformed the Post's financial condition, which became dire a dozen years later, by which time Google was a multi-billion dollar company. But nothing happened. “We kicked it around,” Terkowitz recalled, but the then-fat Post Co. had other irons in other fires.
Social marketing asks questions like these to determine what types of media to use, how to allocate resources, and what the mix and schedule of marketing strategies should be in order to influence how individuals interact with and respond to products and services. It seeks to inform the delivery of competition-sensitive and segmented social change programs.
Rebecca Firestone, a social epidemiologist at PSI with area specialties in sexual and reproductive health and non-communicable diseases, speaks to us about the importance of designing programs that do not just operate in a market but which actively facilitate the market. Ultimately, she says, the goal is to ensure "equitable access to products and services that are going to help people lead healthier lives."
In Myanmar, where the economy is opening up, PSI is working to ensure that the commercial market for condoms is allowed to grow while also finding avenues to deliver condoms to those people who cannot afford them on their own.
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.
How do you inform young people of the importance of safe sex in Ethiopia, where sex is a taboo subject?
Turns out, the answer lies in the dance group, Addis Beza.
Addis Beza means "to live for others" in Amharic, and members of the group, aged 15-20, use their vibrant moves to open-up discussions about safe sex. The group regularly performs in front of mobile HIV testing vans and public spaces, encouraging the crowds they draw to practice safe sex with condoms and to get tested free of charge.
World Press Freedom Index 2014
Reporters Without Borders
The 2014 World Press Freedom Index spotlights the negative impact of conflicts on freedom of information and its protagonists. The ranking of some countries has also been affected by a tendency to interpret national security needs in an overly broad and abusive manner to the detriment of the right to inform and be informed. This trend constitutes a growing threat worldwide and is even endangering freedom of information in countries regarded as democracies. Finland tops the index for the fourth year running, closely followed by Netherlands and Norway, like last year. At the other end of the index, the last three positions are again held by Turkmenistan, North Korea and Eritrea, three countries where freedom of information is non-existent. READ MORE
Throwing the transparency baby out with the development bathwater
In recent weeks, a number of leading voices within the international development movement – including the billionaire philanthropist Bill Gates as well as development economist Chris Blattman and tech-for-development expert Charles Kenny - have come out arguing that corruption and governance efforts in developing countries should be de-prioritized relative to other challenges in health, education, or infrastructure. Their basic argument is that while yes, corruption is ugly, it’s simply another tax in an economic sense and while annoying and inefficient, can be tolerated while we work to improve service delivery to the poor. The reality is more complicated and the policy implications precisely the opposite: corruption’s “long tail” in fact undermines the very same development objectives that Gates, Blattman, and Kenny are advocating for. READ MORE
Using an AIDS patient's dramatic recovery, Topsy Foundation demonstrates the effect its ARV treatment programme can have on those battling the advanced effects of HIV/Aids. When treated, a person on the verge of death can return to health in a matter of months.
Source: Topsy Foundation
Last week the ONE campaign issued The Beginning of the End?, a report (+ exec sum) on the HIV/AIDS pandemic, with some important findings. They include hitting the global tipping point on AIDS, probably next year; the increasing divergence in performance between African countries, and the fact that over half of global HIV/AIDS spending now comes from developing countries.
Excerpts from the Exec Sum, with a few additions from ONE’s press release, plus a final comment from Oxfam’s top HIV policy wonk:
“The world has achieved a marked acceleration in its progress towards the achievement of the beginning of the end of AIDS (defined as when the total number of people newly infected with HIV in a given year falls below the number of HIV-positive people newly receiving antiretroviral (ARV) treatment). Updated data shows that if current rates of acceleration in both adding individuals to treatment and in reducing new HIV infections continue, we will achieve the beginning of the end of AIDS by 2015 (see chart – click to enlarge).
How can states best promote active citizenship, in particular to improve the quality and accountability of state services such as education? This was the topic of a great two hour brainstorm with half a dozen very bright sparks from the secretariat of South Africa’s National Planning Commission yesterday. The NPC, chaired by Trevor Manuel (who gave us a great plug for the South African edition of From Poverty to Power) recently brought out the National Development Plan 2030 (right), and the secretariat is involved with trying to turn it into reality.
I kicked off with some thoughts which should be familiar to regular readers of this blog: the importance of implementation gaps, the shift in working on accountability from supply side (seminars for state officials) to demand side (promote citizen watchdogs to hold the state to account) and the challenge from the ODI-led Africa Power and Politics Programme that accountability work needs to break free of such supply/demand thinking and pursue ‘collective problem-solving in fragmented societies hampered by low levels of trust’, which seems a pretty good description of South Africa, according to the NPC. I gave the example of the Tajikistan Water Supply and Sanitation Network as an example of how this can be done through ‘convening and brokering’.
Once I shut up, it got more interesting (funny how often that happens). Some of the most interesting questions (and responses from me and others).
“We have a situation on our hands and the clock is ticking. We have fifty million twelve-year-old girls in poverty,” the opening video proclaimed. The solution is simple and profound, the Girl Effect, “an effect that starts with a 12-year-old girl and impacts the world.” Despite the catchy rhyme, I was skeptical. Can you blame me? It seems that we women have been getting the shaft since that damn snake in Eden.
The list of superwomen who addressed the over capacity crowd at the “Adolescent Girls Initiative (AGI): An Alliance for Economic Empowerment” event on October 6th read like the World Bank, White House, Hollywood, Philanthropy, Business and the Catwalk list of Who’s Who. The crowd craned their necks from the hallway to catch a glimpse of World Bank Managing Director Ngozi Okonjo-Iweala and World Bank Director of Gender and Development Mayra Buvinic; White House Senior Advisor, Valerie Jarrett; Actor, Anne Hathaway; President of the Nike Foundation, Maria Eitel, and Supermodel Christy Turlington.
- The World Region
- South Asia
- Middle East and North Africa
- Latin America & Caribbean
- Europe and Central Asia
- East Asia and Pacific
- Youth for Good Governance
- Youth Adult Participation Project
- young women
- world bank
- White House
- Valerie Jarrett
- The Girl Effect
- Ready to work
- Nike Foundation
- Ngozi Okonjo-Iweala
- New Lessons: The Power of Educating Adolescent Girls
- Millenium Development Goals
- Mayra Buvinic
- Maria Eitel
- IDA 16 special themes
- Girls Count
- Gender Gap
- Gender Equality is smart economics
- Ellen Johnson Sirleaf
- economic returns
- Dilma Rousseff
- Christy Turlington
- Anne Hathaway
- Adolescent Girls Initiative
Using large international events to get attention for a development objective is a pretty good idea. Events like the Soccer World Cup are so called media events - events that capture the attention of a large audience, that break our routines, and unify a large scattered audience. Whatever team you were cheering for, you weren't the only one cheering for it, and didn't you feel like your team's friends were also your friends? This kind of mood - attention and a feeling of community - provides a great environment for campaigns that want to raise awareness about certain issues or that want to change norms and behaviors.
- South Africa
- Cote d'Ivoire
- World Cup 2010
- Public Viewing in Africa
- Media Events
- Japan International Cooperation Agency
- Give AIDS the Red Card
- Elihu Katz
- development communication
- Development Campaigns
- Daniel Dayan
- communication for development
- Communication Campaigns
- Brothers for Life
- behavior change
- Awareness Raising
My colleague Shanthi Kalathil is working on a "Toolkit for Independent Media Development," which we have mentioned several times on this blog. One of the points she makes right at the beginning is that donors need to distinguish between media development and communication for development. Communication for development means the use of communication tools - usually in the form of awareness raising campaigns - to achieve development goals. Media development, on the other hand, is about supporting an independent media sector in and of itself, it's a structural approach.