New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
Increasingly, access to the Internet is crucial both in economic and social dimensions. It contributes to national gross domestic product (GDP) and fuels new, innovative industries
and brings about social change, connecting individuals and communities, providing access to information and education, and promoting greater transparency. Since 2004, around 1.8 billion people have gained access to the internet, driven mainly by the expansion of mobile-network coverage, urbanization, decreasing device and data-plan prices, a growing middle class worldwide, and the increasing utility of the Internet.
Nevertheless, its adoption worldwide has not been even, and the growth rate of Internet users worldwide has slowed significantly in recent years. One reason broader internet adoption will may stagnate in future years is that and is disproportionately rural, low income, elderly, illiterate, and female.
The graph below is based on a report from McKinsey&Company, “Offline and falling behind: Barriers to Internet adoption
,” and World Bank data. It was compiled by Mary Meeker and Kleiner Perkins Caufield & Byers as part of their annual Internet Trends Report
. It illustrates four main factors limiting internet adoption—
incentives, infrastructure, user capabilities, and low incomes and affordability—
as well as a set of five groupings that provide insight into each set’s common challenges.