New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
Traditionally, those with the largest empire or who controlled the most resources were considered to be the most powerful and successful. However, recent developments in digital technology have spawned a new breed of enterprise that dominates their respective industries without actually “owning” tangible assets.
The world's largest accommodation provider, Airbnb, doesn't own real estate. Alibaba, the world's leading e-commerce company, doesn't have any inventory. Facebook, the most popular media owner worldwide, doesn't create its own content. And Uber, the largest taxi company in the world, does not own any vehicles.
Nowhere is the sharing economy more disruptive than in rental/leasing services. This graphic, from PricewaterhouseCoopers in the UK, illustrates the expected growth of various rental sectors within the sharing economy. These sectors are likely to grow much quicker than traditional rental sectors, and "the least developed sectors today, such as P2P finance and online staffing, could grow the quickest of all."