New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.The number of people using messaging apps continues to rise. In fact, traditional global telecoms are scrambling to compete and maintain relevance. In some parts of the world messaging apps have become the most used apps overall.
According to data (using Android App Data: April 2016) from Similar Web out of 187 countries examined, WhatsApp was the most popular messaging app, becoming the global leader by claiming the top spot in 109 countries. Findings from Global Web Index (GWI) suggest that 3 in 4 WhatsApp users use the service daily, helping this messaging app claim the title for the highest usage frequency of all the messaging apps tracked by GWI. Although Facebook Messenger came in second place, claiming 49 countries, it remains to be one of the most powerful platforms for companies to reach their customers. Third in line was Viber, with 10 countries. LINE messaging app took fourth place.