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Summer Institute in Communication and Governance Reform

Lessons from the field: How the World Bank-Annenberg Summer Institute can help propel your career

Umou Al-Bazzaz's picture

Each summer, the World Bank collaborates with the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California to offer the executive education course on Reform Communication: Leadership, Strategy and Stakeholder Alignment.
 
Apply today!  The first early-bird deadline is February 23.

During the 10-day program, participants learn the most recent advances in communication and proven techniques in reform implementation, including interpreting and using political economy analyses; crafting multi-stakeholder collaboration, coalition and network building strategies and tactics; providing communication skills that support the implementation of reforms; and developing communication metrics and applying monitoring and evaluation frameworks relevant to reforms.
 
Participants also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.
 
But you don’t have to take our word for it. Here is some of the feedback we have received: 

How can communication generate successful and sustainable reforms?

Umou Al-Bazzaz's picture

For one, communication should be the first step to a reform process by enabling reform agents to begin the process of developing policy initiatives and programs and seeing reform not from the government or institution's perspective but from the point of view of those who are meant to benefit from these reforms.  It also plays a key role at various stages of reform, governmental or institutional.  However, there are many obstacles to a successful reform agenda.  Most noted are political, changes in people's knowledge, attitudes and behaviors and the conflicting interests of opinion leaders and stakeholders.
 
At the start of reform process leaders can use communication to articulate a rationale for change, and engage people in a consultative process to better understand the nature of the problem that reforms intend to affect. After the reforms are launched, their target audiences will need to develop support which often requires changes not only in what people know, but also in their attitudes and practices. To sustain the success of reforms, policymakers and program managers need to continuously respond to people's concerns, reduce barriers to adoption of new practices, and encourage people to maintain positive behaviors.
 
So, to find out how reform leaders can use communications to generate broad support for reforms, join us for the 2018 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment to get answers and learn more about the art and science of reform communication
 

10 reasons to apply for World Bank-Annenberg Summer Institute

Roxanne Bauer's picture
How can professionals looking to lead reform initiatives find the best way forward?

They can start at the World Bank-Annenberg 
Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, held at the University of Southern California in Los Angeles, from June 5 - June 16, 2017.

The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform initiatives in developing countries.  

If this sounds like you, but you need a little nudge, check out these 10 reasons why attending the Summer Institute is a good decision.

1. Strengthen the critical competencies necessary to support change agents and reform leaders in developing countries: The program was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics. 

2. Develop the skills necessary to bring about real change: Finding a way to push a reform forward can sometimes be elusive. Political or sectoral change is usually needed.  The course will develop your skills to analyze policy options and effectively mobilize support.

10 reasons to apply for World Bank-Annenberg Summer Institute

Roxanne Bauer's picture
 
How can professionals looking to lead reform initiatives find the best way forward?

They can start at the World Bank-Annenberg 
Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, held at the University of Southern California in Los Angeles, from June 5 - June 16, 2017.

The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform initiatives in developing countries.  

If this sounds like you, but you need a little nudge, check out these 10 reasons why attending the Summer Institute is a good decision.

1. Strengthen the critical competencies necessary to support change agents and reform leaders in developing countries: The program was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics. 

2. Develop the skills necessary to bring about real change: Finding a way to push a reform forward can sometimes be elusive. Political or sectoral change is usually needed.  The course will develop your skills to analyze policy options and effectively mobilize support.


10 reasons to apply for World Bank-Annenberg Summer Institute

Roxanne Bauer's picture
 
How can professionals looking to lead reform initiatives find the best way forward?

They can start at the World Bank-Annenberg 
Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, held at the University of Southern California in Los Angeles, from June 5 - June 16, 2017.

The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform initiatives in developing countries.  

If this sounds like you, but you need a little nudge, check out these 10 reasons why attending the Summer Institute is a good decision.

1. Strengthen the critical competencies necessary to support change agents and reform leaders in developing countries: The program was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics. 

2. Develop the skills necessary to bring about real change: Finding a way to push a reform forward can sometimes be elusive. Political or sectoral change is usually needed.  The course will develop your skills to analyze policy options and effectively mobilize support.


10 reasons to apply for World Bank-Annenberg Summer Institute

Roxanne Bauer's picture


How can professionals looking to lead reform initiatives find the best way forward?

They can start at the World Bank-Annenberg 
Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, held at the University of Southern California in Los Angeles, from June 5 - June 16, 2017.

The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform initiatives in developing countries.  

If this sounds like you, but you need a little nudge, check out these 10 reasons why attending the Summer Institute is a good decision.

1. Strengthen the critical competencies necessary to support change agents and reform leaders in developing countries: The program was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics. 

2. Develop the skills necessary to bring about real change: Finding a way to push a reform forward can sometimes be elusive. Political or sectoral change is usually needed.  The course will develop your skills to analyze policy options and effectively mobilize support.

Now Accepting Applications!! The 2017 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment

Darejani Markozashvili's picture

Instituting reforms is challenging. The changing environment of politics, the conflicting interests of multiple stakeholders, and contrary public opinions can all become obstacles to the success of a reform agenda.
 
So how can leaders and change agents create successful and sustainable reforms?

What is the role of strategic communication in planning, implementing and evaluating a reform? Join us for the 2017 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment to find answers to these important questions.

The seventh annual Summer Institute will be held at the University of Southern California in Los Angeles, June 5 - June 16, 2017.​ During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results. Leaders will also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.

Now Accepting Applications!! The 2017 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment

Darejani Markozashvili's picture

Instituting reforms is challenging. The changing environment of politics, the conflicting interests of multiple stakeholders, and contrary public opinions can all become obstacles to the success of a reform agenda.
 
So how can leaders and change agents create successful and sustainable reforms?

What is the role of strategic communication in planning, implementing and evaluating a reform? Join us for the 2017 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment to find answers to these important questions.
 
The seventh annual Summer Institute will be held at the University of Southern California in Los Angeles, June 5 - June 16, 2017. During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results. Leaders will also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.

Now Accepting Applications!! The 2017 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment

Darejani Markozashvili's picture

Instituting reforms is challenging. The changing environment of politics, the conflicting interests of multiple stakeholders, and contrary public opinions can all become obstacles to the success of a reform agenda.
 
So how can leaders and change agents create successful and sustainable reforms?

What is the role of strategic communication in planning, implementing and evaluating a reform? Join us for the 2017 World Bank - Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment to find answers to these important questions.
 
The seventh annual Summer Institute will be held at the University of Southern California in Los Angeles, June 5 - June 16, 2017. During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results. Leaders will also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.

10 reasons to apply for World Bank-Annenberg Summer Institute

Roxanne Bauer's picture

How can professionals looking to lead reform initiatives find the best way forward?

They can start at the World Bank-Annenberg Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, held at the University of Southern California in Los Angeles, May from 23- June 3, 2016.

The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform initiatives in developing countries.  

If this sounds like you, but you need a little nudge, check out these 10 reasons why attending ​the Summer Institute is a good decision​.

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