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World Cup

Kicking green on the green for more than just the green

Leszek J. Sibilski's picture

Sport, and in particular football, can be used to promote health and development in many countries. However, large-scale sporting events like the football World Cup can have a detrimental effect on the environment and sustainable development.  Can FIFA and other governing bodies use their immense influence and budgets to establish environmentally friendly practices?

young kids play football in ZimbabweSport is a powerful symbol which eliminates barriers and provides opportunities for rapprochement. It does not have the power to stop tanks, but is capable of bringing people together and can be an excellent platform to open up dialogue, unite people and build trust. Sport is a bond to make a positive change in the world.” - Wilfried Lemke, UN Special Adviser on Sport for Development and Peace
 
An ever-increasing number of leaders in sports as well as politics, business, education and even religion are starting to pay closer attention to how sports can be a tool to benefit humanity. UN Secretary General Ban Ki Moon emphasized the commitment of the UN System to promote sport as a tool for development – including using it to achieve the United Nations Millennium Development Goals.
 
The game of football is a sport embedded in the lives of many people, communities, and economies. Often called “The Beautiful Game,” it is accessible to all. An estimated 265 million male and female players in addition to five million referees and officials make a grand total of 270 million people - or four percent of the world's population - that are actively involved in the game of football. 
 
Football supports development in various ways as it generates income from sports-related sales and services that boost international trade. It also creates jobs, supports local economic development, enhances a country’s reputation, transcends national differences, improves health and social well-being, encourages teamwork, and most importantly it serves as a global communicator while speaking a world language for the sake of social good.
 

World Cup and making history for women

Maya Brahmam's picture

Women's World Cup Championship 2015Today is the anniversary of the first World Cup, which was held in 1930 in Uruguay. Last Friday, almost 85 years later, the US Women’s Soccer Team was feted for their victory in a New York City ticker tape parade. A moment quite sweet to contemplate – I was surprised at how many people I saw tuning in and watching the final game.

The economic reality of women’s professional sports is not so sweet. According to PBS, the US Women’s soccer team got $2 million for World Cup win; German men got $35 million in 2014. That New York City ticker tape parade cost almost as much as the US Women’s winnings.

In an interview with the Guardian, Jerome Valcke, Fifa’s secretary general, has argued the men’s World Cup prize money pool is so much larger because the men’s tournament generates more revenue. The men’s World Cup “brings in $4.5bn direct to Fifa,” he said...But women’s soccer is newer, which means the women could be waiting a long time to earn a payout like the German men did last year.
 

The Things We Do: Why are World Cup Fans so Crazy?

Roxanne Bauer's picture

The World Cup started in Brazil on June 12. This means that the next few weeks will be filled with anger, anguish, joy, and triumph.  Sports fans have always been deeply emotional and obsessed… but also incomprehensible to those who ‘don’t get it.’  Why do fans paint their faces, dye their hair, or engage in bizarre rituals for good luck? Why do we still cheer for our teams despite corruption or other misdeeds? 

Edward Hirt, a psychology professor at Indiana University in the US, has researched sports psychology, and he says, "As human beings, we have this desire to feel a sense of belonging or a sense of social connectedness with others, and being a part of different groups (gives) us identities."  Scientists have shown that fans who feel personally invested in a team or who attend games and cheer with their fellow fans reap mental health benefits that come from feeling social connected.
 

Media Development vs. Communication for Development: Structure vs. Process

Anne-Katrin Arnold's picture

Brothers for LifeMy colleague Shanthi Kalathil is working on a "Toolkit for Independent Media Development," which we have mentioned several times on this blog. One of the points she makes right at the beginning is that donors need to distinguish between media development and communication for development. Communication for development means the use of communication tools - usually in the form of awareness raising campaigns - to achieve development goals. Media development, on the other hand, is about supporting an independent media sector in and of itself, it's a structural approach.

Those Dreaded Red Cards

Antonio Lambino's picture

As the World Cup semifinals rage on in South Africa, I noticed that a number of those dreaded red cards have been issued both on and off the football field.  They are of particular interest because, while they communicate formal authority and official sanction against the most grievous offences on the football field, they have also become symbols of various good governance and anti-corruption initiatives in the broader public arena. 

The innovation was first introduced more than 4 decades ago by legendary British referee Ken Aston and, since then, has diffused into the global public sphere.  A Google search utilizing the phrase “red card campaign” resulted in around 283,000 results.  Some recent examples include the campaign against human trafficking in Africa, the Khulumani campaign for human rights in the DRC, and the UNAIDS campaign against HIV in South Africa.  The International Labour Organization and UNICEF have both run red card campaigns for children’s rights, the United Nations Office on Drugs and Crime and USAID have used them in anti-corruption efforts, and a number of controversial campaigns have been launched against high-level politicians in several countries.

The Goal is Sacred Space

Naniette Coleman's picture

When Siphiwe Tshabalala scored the first goal of the World Cup, that beautiful, upper right hand corner net buster, just minutes into the second half, I fell in love. I took to my suburban balcony, danced with wild abandon, and screamed “GOAL SOUTH AFRICA, GOAL BAFANA BAFANA” at the top of my lungs. I celebrated because during the 55th minute, of the first game, of the first World Cup on African soil, we all accomplished something great. No, I did not fall in love with Tshabala or South Africa or Bafana, Bafana per se in those moments. I actually fell in love with the idea of world collaboration all over again.   I fell in love with the idea that if we are all present in one room/stadium and devoted to the same initiative, magic can happen. It was ethereal, and I, I was committed and in love and on top of the world for about 24 hours before reality brought me and all that idealism back to earth. Actually, it was the words escaping the mouths of my fellow Americans during the US vs. England game.