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Now Accepting Applications! Summer Institute 2015 - Reform Communication: Leadership, Strategy and Stakeholder Alignment

Roxanne Bauer's picture

How can leaders and change agents be more successful at achieving sustainable reforms? Can the strategic use of communication increase the likelihood of success? If so, what types of communication strategies are the most effective?

While few would dispute the important role of communication in building support among key stakeholders in the pursuit of reforms, many are unsure of exactly how to go about creating and launching a communication campaign for reform.

This is one impetus behind the 2015 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, designed and led by World Bank Group's External and Corporate Relations (ECR), Operational Communications unit, the World Bank’s Leadership, Learning, and Innovation Group (LLI), the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California.

The Summer Institute will be held at the University of Southern California in Los Angeles, June 1 - June 12, 2015

The program was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics. Communication strategies, therefore, are essential to overcoming a lack of political will among key stakeholders and vested interests, a lack of citizen demand for reform, or hostile political barriers.  Communication, when done right, may be the key to converting reform objectives into achievements.

During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results.

Participants will acquire critical skills in five key areas:

  • Interpreting and using political economy analyses
  • Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
  • Developing strategic communication skills that lead to development results
  • Leveraging social/digital media tools and analytics effectively
  • Building communication metrics and applying monitoring and evaluation frameworks relevant to reform.
The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries.  Senior development practitioners and communication professionals from countries in Africa, Asia, Latin America, and the Middle East attend the course each year, creating a global network of development professionals working on initiatives in the public, private and non-profit sectors, with which leaders can connect.  Please see our promotional video featuring 2013 participants.
2015 Summer Institute in Reform Communication

Please see the 2015 Flyer for more information on the course:
Summer Institute 2015 Flyer

  And visit the online application to begin the process!

Also, check out blog posts on previous Summer Institute sessions!
The deadline for applications is December 31, 2014.

Photograph from 2013 Summer Institute program courtesy of the course Flickr page

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Submitted by Charles Banda on

This is a wonderful programme, but am not sure if its fully sponsored. Am interested to participate and acquire the leadership skills for the benefit of my organization Youth Net and Counselling (YONECO)

As a programme manager for Radio and Advocacy this can be very useful. Malawi also require strategic leaders that can hold the government accountable.

Submitted by Rezwan Alam on

Is there any agency that support funding for this course? I secured placement but will miss it in absence of any financial support.

Unfortunately, we are not able to offer any scholarships or financial assistance for the Summer Institute at this time. If you are accepted into the program and pay for the course before January 16, you will receive a discount. The course fee drops from $5,000 to $4,250 for non-profits or government entities. We can also offer deeply discounted rates on campus housing.

Submitted by Anthea Ochedikwu Udo on

I a communication specialist of a world Bank sponsored programme in Nigeria called Transforming Irrigation Management in Nigeria (TRIMING) Project secured admission for this program last year, but could not make. Iam interested in this program and will apply again for 2016. I will like to have an idea of your discounted campus housing. Thanks and best regards.

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