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Campaign art: The world needs your voice

Roxanne Bauer's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

After nearly three years of global consultations and  negotiations, the SDGs are expected to be adopted by UN member states at a special summit convened at the UN headquarters from 25 to 27 September. The event is part of the larger  program of the annual United Nations General Assembly (UNGA), which begins 15 September.  

The new framework, Transforming Our World: 2030 Agenda for Sustainable Development, consists of a Declaration, 17 Sustainable Development Goals and 169 targets, a section on means of implementation and renewed global partnership, and a framework for review and follow-up. It was agreed to by the 193 Member States of the UN and will build upon the millennium development goals

The Global Goals campaign, launched at UN Headquarters earlier this month, aims to inform 7 billion people in 7 days about the Global Goals for Sustainable Development. As part of this, the campaign is creating a crowd-sourced video, calling on the global public to record videos of themselves reading their favorite global goal, take a photo that demonstrates that goal, or otherwise creatively visualize their SDG of choice.

The youth in the video ask viewers to, “Film yourself delivering the goal that resonates with you.  We will put it all together with thousands of your faces, voices, and all of our collective hope to create a film and show it to the world on TV, online, and live."
'We The People'

The idea behind the campaign video is to increase public awareness and political pressure in support of the SDGs.  The Global Goals website states, “If the goals are going to work, everyone needs to know about them. You can’t fight for your rights if you don’t know what they are. You can’t convince world leaders to do what needs to be done if you don’t know what you’re convincing them to do. If the goals are famous, they won’t be forgotten.”

The 2030 agenda is substantially more ambitious than the Millennium Development Goals.  Global leaders are pledging to, among other things, "end hunger," "make cities and human settlements inclusive, safe, resilient and sustainable" and "conserve and sustainably use the oceans," all by 2030. Rather than simply reducing extreme poverty and child mortality, for example, countries are now pledging to eliminate them altogether.  Although, it's worth noting, that as with the MDGs, there is no penalty for failing.

"The future is in your hands- don't drop it." 

Source: Global Goals

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Submitted by Vivian on

Hello Roxanne
Great video very inspiring ideas. My classmates and I were inspired by the video and the universal message that it gives!! We liked the fact that your video had different cultures and it showed equality. We enjoyed that the video had both famous and non famous people, because it shows that we all have common interest that will help change the world. We are excited to join the campaign and eager to see what difference it makes around the world. Thanks for sharing the importance of global change.

Thank you, Vivian!  Please share whatever you come up with- whether that's a photo, video, or something else! It will take all of us, working together, to make the future brighter than today.

Submitted by Gian C on

Hey Roxanne, thank you for this inspiring video that you and your team put up. Me and my group got motivated by this video, to take action. We are very willing to stand up and speak up about these issues. It opened our eyes as a group and as a society about the things we take for granted. The way your team projected their voice gets our attention. As a group, we are ready to join this movement. Thank you for posting this inspiring video.

It's great to hear that you are willing to stand up and speak up!  The #GlobalGoals are huge and will need young people to get involved.

Submitted by Julienne Peña on

Dear Roxanne,
Thank you for posting this video, I feel like it has raised a lot of public awareness and we want to join the 2030 agenda! While most global leaders were pledging to reduce poverty and enviornmental issues, now we are pledging to end it all together. This will only work if everyone promotes and desires global change and we want to be apart of creating crowd sourced videos and grabbing the global public's attention. We can do all of these things with creativity and the help of social media. Not only by creating public pressure, we are also creating political pressure. We would like to promote these goals so they will not be forgotten! Thank you for sharing this information with us.

"We can do all of these things with creativity"  It's a great thought, and I support you. Global problems will require creative solutions. 

Submitted by abdi e on

Dear Roxanne,
I appreciate your video and the fresh energy. Me and the team are now motivated to tackle these global issues. Global issues are occuring everyday and i wasnt even aware. The video allowed me to process this first hand and opened my mind about whats really going on. Gathering the publics attention and eye are very crucial to future goals.I am hoping to create and promote alot of goals. Thank you for work and message.

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