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Media (R)evolutions: How users purchase goods online differs by country

Darejani Markozashvili's picture
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

The 2017 CIGI-Ipsos Global Survey on Internet Security and Trust conducted by Ipsos (global research company), on behalf of the Centre for International Governance Innovation (CIGI), the United Nations Conference on Trade and Development (UNCTAD) and the Internet Society reveals interesting findings on Internet security, user trust, and e-commerce behaviors.

The survey found stark differences between countries in terms of how users purchase goods online. While in China, India and Indonesia more than 86% of respondents expect to make mobile payments on their smartphone in the next year, only 30% in France, Germany and Japan expected to do so. The chart below shows the percentage of respondents likely to use mobile payments on their smartphone in the next year.
 

Source: Ipsos

Most G-8 countries mark near the bottom of this list, while emerging economies are near the top, with Indonesia leading at 55%. 

The survey also found that among those surveyed 49% said that lack of trust is the main reason they don’t shop online, suggesting that Internet users are increasingly concerned about their online privacy.

Source: UNCTAD

The survey was conducted between December 23, 2016 and March 21, 2017 in 24 countries, reaching a total of 24,225 Internet users.
 
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