Yesterday CommGAP started on a new endeavor: Yesterday we kicked off our Executive Course in Communication and Governance Reform. Over ten days we're working with our partners to build capacity in communication for governance in Africa and the Middle East. The goal is to enable senior communication experts to support governance reform in their home countries.
Together with our partners from the World Bank Institute, the Annenberg School for Communication and Journalism at the University of Southern California, and the Annenberg School for Communication at the University of Pennsylvania we have worked for more than a year to put together a cutting-edge program. In the first three days, we link communication and governance and talk about coalition building and political economy analysis. In seven days dedicated to communication our faculty will discuss strategic communication and how to utilize it for governance reform, media metrics and media research, social media, and organizational change.
We're doing this because we know that on the ground, governance reform is often challenged not only by technical problems, but by problems that have to do with people and politics. Reforms can fail because of a lack of political will or a lack of broad leadership support for change, because of resistance from middle managers or the professional bureaucracy, because vested interests are in the way, because the public is hostile, or because there is only weak citizen demand for accountability. In this course, we will work with participants on effective implementation support that has a realistic prospect of mitigating real-world challenges using approaches and techniques drawn from on-the-ground experience as well as applied research in political/strategic communication and the allied social sciences. In expanding the knowledge and skills of communication professionals based in developing countries will increase their effectiveness in advising and assisting reformers who implement change efforts in difficult reform environments.
We have a room full of senior communication practitioners from Africa and the Middle East, working in the private sector, government, and civil society. After ten days, they will be able to interpret governance diagnostics and political economy analyses, craft and implement strategies for multistakeholder coalition building in support of reform, provide implementation support:, and apply Monitoring and Evaluation frameworks.
We will keep you updated on how it's going, we welcome all participants to Washington, and we hope we will all learn a lot about making governance reform effective!