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Media (R)evolutions: The Online Video Boom

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's and will have little resemblance to yesterday's.

Video receives a lot of attention online. Over 1 billion unique users visit YouTube every month, and 1 in 5 Twitter users discover videos each day from tweeted links.

According to a report by Cisco, Internet traffic is expected to increase by 260% until 2018, and online video will be responsible for much of the growth.  The report forecasts that by 2018, global IP video traffic (does not include peer-to-peer filesharing) will account for 79% of all consumer Internet traffic and the sum all forms of video (TV, video on demand, Internet, peer-to-peer sharing) will account for 80-90% of global consumer traffic.


 


Globally, the percentage of Internet users in each country that view online video each day varies, but the enthusiasm is clear.  While the title of this chart focuses on the viewing habits of U.S. Internet users, online video is actually more popular in Russia, China, Italy, and Spain.

 

 
Source: both charts- Online Video Boom Leads to Surge in Data Traffic and 1 in 4 U.S. Internet Users Watches Online Videos Daily- were created by Statista.


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