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Why Storytelling is Fundamental for Success

Enrique Rubio's picture

Susan McPherson is one of those inspiring women working at the wonderful intersection of business and social impact. Susan explains why storytelling is fundamental for success, in the business and nonprofit worlds.

Susan believes in the power of information and knowledge to drive more positive change in the world. Susan and I talk extensively about the power of storytelling for successful communication campaigns. And she gives important tools to effectively implement communication strategies for nonprofits and social entrepreneurs. Susan develops the fundamental communications advice: make it simple, shareable, and fill with empathy. And, most importantly, set up goals and measures of success from the very beginning.

Susan also talks about the great things going on in diversity and inclusion, and also the challenges ahead. She thinks that we know what to do to make more young women embrace math and sciences, and that now is time to move to action. Susan says that you “can’t be what you can’t see” and that more funding is needed for women-led tech companies and ventures. 

Podcast: Why Storytelling is Fundamental for Success with Susan McPherson


Susan is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She founded McPherson Strategies. Susan works as a communications consultant focused on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations. You can contact Susan via Twitter. 

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