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Media (R)evolutions: World Day of Television

Darejani Markozashvili's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

“I believe television is going to be the test of the modern world, and that in this new opportunity to see beyond the range of our vision, we shall discover a new and unbearable disturbance of the modern peace, or a saving radiance in the sky. We shall stand or fall by television - of that I am quite sure.” E.B. White

Television has an enormous influence on people, bringing the news and entertainment to communities all over the world. In order to recognize the impact of television, in 1996, the United Nations General Assembly proclaimed 21 November as World Television Day. On Monday, 21 November 2016, the United Nations TV will host an open day at its studios for talks and interactive dialogues on its programming in observance of this day.

In an increasingly changing global media environment, with modern Information and Communications Technologies (ICTs) such as computers, Internet, mobile phones, tablets, wearables, on the rise, television continues to be a resilient communication tool. However, the television industry needs to adapt to the changing landscape in order to remain relevant. One of the most dramatic changes in this industry is the growth in the number of connected TV sets worldwide. Internet connected TVs provide interactive features, such as online browsing, video-on-demand, video streaming and social networking. With the mixture of new and old viewing habits, connected TVs are drawing larger audiences. 

According to Digital TV Research, the number of connected TVs worldwide will reach the new high of 759 million by 2018, which is more than double of 2013 numbers (307.4 million).

The United States is following this global pattern, with estimates that by 2019 there will be 200.8 million connected TV users.

Fast home Internet, explosive growth of popular streaming services (Netflix, Hulu, Amazon Prime), and the decrease in TV set prices explain the growth in connected TV markets worldwide.

Connected TVs have taken a larger share of all TVs worldwide. In 2010 connected TVs accounted for 5.1% of all TV sets, this year that number reached a significant 21.2%. With these projections, by 2018, 26.8% of all TVs worldwide will be connected.


In the world of modern technology, traditional television (not connected to Internet) holds its own ground. Many around the world still rely on traditional television and radio for news and entertainment, especially in the case when 3.9 billion people – 53% of the world’s population is still not using Internet as of this year. So how does the 53% of the world receive their news? What are their major news sources? That’s where traditional television and radio come in. The desire to own a TV set continues to rise in the households in the developing world, helping TV reach more people than ever before. It is estimated that there were 1.4 billion households with at least one TV set globally by the end of 2012. Around 95 million new households with a TV were added between 2008 and 2012. 

Over decades, television has continued to bring iconic moments to the world, covering news, movies, sports, entertainment, and many other world events. For example, the 2014 FIFA World Cup broke several TV audience records in various international markets, including the United States, Germany, Netherlands, France, and Brazil. TV audience (only) reach was highest in China, where 252.3 million viewers (18.1% of the total population) were reached across the duration of the event.

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Submitted by prof premraj pushpakaran on

prof premraj pushpakaran writes -- let us celebrate World Television Day!!!

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